Pearly Whites Australia Young Entrepreneur Interviewed by

Australia's number one news site today published a piece about Pearly Whites Australia’s managing director Jake Munday., Australia’s number one news site with a reach of over 5.5 million readers, today published a piece about Pearly Whites Australia’s managing director Jake Munday. In an article titled “Young Aussie companies embracing social media to make it big”, interviewed the 27-year-old managing director of Pearly Whites, a company that sells in-home teeth whitening kits. According to the article, the key has been the use of social media to grow the business and reach a lot of potential customers. “I was happy to be selected by as an example of a young Entrepreneur,” said Jake Munday in Geelong today. “We’ve developed an innovative product which we believe to be higher quality and more stylishly presented than our competitors’, but the key has been embracing social media in order to get the product in front of its most likely buyers.” Pearly Whites Australia started in January 2015 and turned over just $4000 in the first eight months of operation. Since Mr Munday took on the business in August he says he has grown it by more than 10,000 per cent. With a background in sales and marketing, Mr Munday said he was attracted to Pearly Whites due to the name of the business and the suitability of the product for social media marketing. Mr Munday says he has a strategy to quickly grow a business with a small budget by using online platforms, which then bring users through to his online store at Pearly Whites. He creates adverts that are relatively cheap to generate and don’t look like highly polished commercials. “They’re generic ads that customers can relate to because it’s just like one of them using the product,” he said. “You can see examples of this on our before and after page – not models with stock-photo smiles, but normal people every day getting great results from the Pearly Whites teeth whitening kits.” The aim is to capture peoples’ attention and drive engagement with the content by targeting certain demographics such as those in relationships or young females – information Facebook has at its fingertips. From there it’s all about using data to target specific users that show interest in the product. “The beautiful thing about Facebook is they can track from when someone sees the ad to when they click the ad, to when they go to your website,” he said. “You can track the customer every single step of the way.” The article concludes that by paying for such information the company is able re-target those who engaged with an ad but did not act on it, and quickly drop campaigns that are not resonating with users.

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