Online Health Foods Shop Buy Whole Foods Online Celebrates Its 10th Anniversary

Buy Whole Foods Online is celebrating its 10 year anniversary and reveals some of its big wins and challenges it faced in getting this far. More information on the business can be found at

Buy Whole Foods Online is celebrating their 10th Anniversary, which commemorates 10 challenging but very exciting and extremely life-affirming years in business. This is a huge milestone for the web-based health food shop, which has provided online wholefoods and health foods to healthy eaters and food lovers across the UK and Europe since 2007.

Following the global financial crisis of 2007 – the year of BWFO’s creation – many businesses across the UK and Europe were hit hard. Data from the Office of National Statistics shows that only around 41% of UK business survived across all sectors between 2010 and 2015 (just 5 years of BWFO’s business life to date). However, multiple data sources across the world indicate the failure rate for e-commerce and online business start-ups in general may be over 90%. This makes BWFO’s success all the more significant given their economic climate.

Buy Whole Foods Online got came into being when cousins (and founders) Joe Cooper and Arthur Martin realised they could use their extensive experience with, and passion for, whole foods, to provide greater availability of health foods across the UK and wider Europe.

One of the earliest challenges Buy Whole Foods Online faced was finding the facilities and capital with which to launch their new venture. “The former was simply setting up our new “warehouse”, which was essentially a modest shed in my parents’ back garden,” recalls Co-Founder Joe Cooper. “Without a lot of funds, we had to slowly build up the business from nothing, and Arthur had to leave his job to put time into this. It was a risk but we had passion and vision for what we were doing, and had faith that we could make it work.”

As with so many new ventures, not least brand new business start-ups, lifestyle compromise is so often a given, as Joe explains: “Of course, this meant living on a very tight budget for many months. Luckily as our business is selling wholefoods, we at least had access to a lot of natural foods to eat. Otherwise we probably would have spent much of that time just eating toast and not much else!”

While every business of course faces challenges, some, like Buy Whole Foods Online are fortunate enough to enjoy real successes too. “One of the very first high-points was when we got our very first order. We had taken a lot of time researching the best produce and finding out how to get customers to our website. We then spent a full 10 minutes meticulously wrapping the one item in parcel paper to make a perfect package.”

“The only snag was that after all our preparation, we noticed that the invoice which was supposed to be inside the package was lying beside it! So we had to unwrap it all, put the invoice inside and do it all over again. So it wasn’t the most auspicious start!”

Joe Cooper, Co-Founder at Buy Whole Foods Online was also quoted when discussing another big milestone. “Another of the high points of Buy Whole Foods Online’s history was in 2011 when we moved out of the, well, garden shed – to an actual warehouse! Business had continued to grow at an ever-increasing rate, so moving there was a really tangible sign of our successes as a partnership.” Of course, following continued success, the business has since expanded further, triggering another move to even bigger premises near Ramsgate, North Kent.

Buy Whole Foods Online’s Co-Founder, Arthur Martin says “We’re delighted to be celebrating our 10 Year Anniversary. I believe the secret to getting this far in business today is having very high quality products that people are going to love, and always striving to give our customers the best possible service at all times.”

BWFO currently consists of 46 employees and has big plans for the upcoming year. One of their core objectives this year is to reach their 1,000,000th order (due sometime around the turn of the year), while continuing to expand their services, site features, product range and customer engagement on all platforms.

Buy Whole Foods Online would also like to thank friends, customers and all its partners for their well wishes on this happy occasion.

More information on the business can be found at

Release ID: 222177