The company OneShot.ai is an AI messaging solution that helps sales reps unleash a one-to-one personalisation across multiple channels, and today, they came out with a ‘go-getter’ strategy for multi-channel prospecting. Multi-channel prospecting refers to the use of multiple and simultaneous mediums of communication in order to reach a specific target audience.
OneShot mentions how at its best, multi-channel prospecting is a synergetic combo between sales and marketing strategies that goes well and truly beyond cold calling and emails. It also mentions how a good multi-channel approach should include whatever channels the business’ target audience uses, including social media and even direct mail in some cases. It all comes down to a business’ approach, and it should explore the different types of touchpoints that its audience uses.
It’s worth mentioning that the current sales paradigm should be considered, as multi-channel prospecting is a crucial aspect of a sales development representative’s (SDR) success. It’s entirely possible to convert using one channel, but doing so will severely limit the business’ reach and possibly the quota if multiple channels aren’t used for prospecting quality leads.
Think about it: a business’ target audience uses different technologies and platforms to interact with the world just like everyone else. That’s why SDRs have a much better chance of reaching prospects through a multichannel approach. After all, sales is a game of numbers and using multiple sources for lead generation gives a much better chance to achieve these numbers than a single-channel approach.
To recap what OneShot have mentioned, multichannel prospecting is a wonderful outreach technique and with it, businesses will be able to produce quality leads, book more meetings and develop amazing connections with their target audience. It’s all about learning the numerous possible methods of communication and how they adapt to the company possibilities! Marketing teams can become real go-getters by leveraging company LinkedIn accounts, developing excellent content, sending those customized LinkedIn messages and emails, and becoming the masters of cold calling!
OneShot also lists the five most important channels to add to a business’ competitive approach. Readers interested in OneShot’s service or want to check out what else it has to offer can simply head over to its website here: https://www.oneshot.ai
Release ID: 89067123