Omiana’s Clean Mascara – Cruelty-Free Eye Makeup Is Now Available Online

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Omiana's cruelty free 'Black Lengthening Vegan Mascara' without titanium dioxide is now available at Omiana's online store. High-performing cruelty free eye makeup, sensitive skin approved.

Omiana, a natural and organic makeup and skincare company featuring cruelty free eye makeup and clean mascara for sensitive skin, is now offering its Black Lengthening Vegan Mascara exclusively online. Here are four facts about Omiana’s vegan mascara, which fans and consumers looking for cruelty free mascara, and also people with sensitive skin searching for clean makeup products should find particularly interesting.

The four items include nuggets such as how:

Omiana’s mission is omission – meaning Omiana omits harmful additives or ingredients typically found in most makeup. The company’s name is a blend of “Omission” and the woman’s name “Ana” which means grace. Omi(mission)ana graceful omits harsh ingredients consumers are looking to avoid. Their full line of makeup and skincare products offers a variety of ingredient options so that consumers can choose the best product for their skin and needs. For example, if makeup without mica is preferred, Omiana has options available. Omiana also has makeup without titanium dioxide, although because some do want titanium dioxide for SPF and coverage, other options are available that do contain titanium dioxide. Every formula cannot be for everyone, as much subjectivity and varying preferences come into play. Omiana offers an array of formulas with the ingredients fully disclosed so that each consumer can select products based on their individual ingredient requirements.

Omiana’s idea for creating the Black Lengthening Vegan Mascara was simple – provide a high-performance clean mascara for sensitive eyes without mica and titanium dioxide as well as typical no-go ingredients such as parabens, talc, GMOs, animal-tested ingredients, and more. Omiana’s Black Lengthening Vegan Mascara is receiving positive customer ratings and feedback. This goes to show that it is possible to have a vegan mascara that is brilliant at holding a curl and lengthening lashes without nasty chemicals, fillers, dyes, parabens, and more.

Omiana did something different compared to other businesses in the Cruelty Free Eye Makeup space, by providing a cruelty free mascara for sensitive skin that is titanium dioxide-free and mica-free, and it conditions the lashes with a vitamin B complex while making them smoother and more manageable. The end result is a clean mascara specifically formulated for sensitive skin that gives the right amount of volume and curl power.

Omiana’s Black Lengthening Vegan Mascara was formulated in response to a growing need for a clean mascara that does not contain mica or titanium dioxide as well as other ingredients – ingredients that are common irritants for people with sensitive skin. Omiana was launched in 2014 as a small, family-owned natural makeup brand specifically for people with sensitivities or allergies to very specific ingredients. Since then, what Omiana found is that not only people with sensitive skin were benefiting from Omiana’s products and philosophy, but also customers looking to care for their bodies and health in all aspects.

Mich Klammer, Omiana’s Managing Director, is quoted saying: “We like to do things to connect with our consumers and customers. We do things like make occasional courtesy calls to see what more we can do for our customers, publish regular monthly emails that include exclusive promotions, offers, and tips, engaging with the larger community through social media activities, and releasing these little factoids even after Black Lengthening Vegan Mascara hits the market are what make all the difference.”

Vegan Black Lengthening Mascara has been live for six years. To find out more, it’s possible to visit

Discover more facts and further information about Omiana through Instagram, Facebook, and Pinterest, or directly through the Omiana website at

Release ID: 89039251