-- Roundology has announced the launch of The Hidden Gem Revenue Engine™, a new system for tourism-focused companies and destination marketing organizations (DMOs) experiencing revenue declines during off-peak travel periods.
More information is available at https://roundology.co/hidden-gem-revenue-engine
The service addresses a common problem where tourism-dependent communities see visitor numbers drop significantly outside their primary season. Many destinations rely on recycled promotional materials that fail to generate interest when peak travel months end.
The Hidden Gem Revenue Engine™ provides tourism-focused companies & DMOs with a framework to identify and promote authentic local experiences that appeal to travelers throughout the year. The system focuses on stories from community members that highlight what makes each destination unique.
Patrika Alis Cheston, creator of the program and holder of multiple sustainable tourism certifications, explains the core strategy. “Destinations thriving year-round market their authentic local experiences that visitors cannot get anywhere else, not just their standard attractions,” Cheston said.
The program follows a structured timeline that begins with discovering unique community stories and creating downloadable guides featuring insider knowledge about the destination. Within 14 days, organizations can measure audience interest through email capture metrics when potential visitors request these guides.
Over the following 3 to 4 months, the system creates nurturing strategies to convert initial interest into confirmed bookings. Organizations receive frameworks for launching promotional strategies and tracking results to build consistent revenue streams.
The approach targets conference planners and event organizers seeking unique venues, opening new revenue channels beyond traditional leisure travelers. Small to medium destination marketing organizations within driving distance of major cities benefit particularly from this positioning shift away from proximity-based marketing.
One example involves a community farmer’s market that attracted urban visitors seeking authentic regional experiences after being featured in targeted campaigns. Locals considered the market ordinary, but it proved to be the authentic community experience urban visitors wanted.
The Hidden Gem Revenue Engine™ equips organizations to uncover compelling local stories, implement lead capture systems, and measure performance. Through systematic storytelling activation, destinations can turn traditionally slow months into periods of steady engagement and growth.
Destination marketing organizations can access details about implementing the lead generation system at https://roundology.co/hidden-gem-revenue-engine
Contact Info:
Name: Patrika Alis Cheston
Email: Send Email
Organization: Roundology
Address: 90 State St Suite 700 Office 40, Albany, New York 12207, United States
Website: https://www.roundology.co
Release ID: 89176477