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Bowery Analytics, a marketing analytics company based in New York City, released an update of its proprietary MetriX audience analytics product. Using MetriX the company is able to provide a wide range of audience analytics and marketing insights based on advanced data analysis and machine learning, helping companies optimize the efficiency of their marketing strategies.
More details can be found at https://www.boweryanalytics.com/our-product-metrix.
The latest announcement aims to respond to the increased demand in high-quality digital marketing optimization solutions. With over 90% of all Americans using the internet to find businesses in their areas, finding and connecting with the right audience has become essential for modern business success.
The company’s MetriX system allows businesses to gain an in-depth understanding of both current and potential customers. The system can be used to create personalized marketing strategies, improve brand awareness and perception, and offer an engaging customer experience.
Local businesses working with Bowery Analytics will benefit from a wide array of audience insights and marketing analytics, including user behavior analysis, micro segmentation and more. The attribution algorithms will also help businesses assess the efficiency of their marketing campaigns on different channels, thus allowing them to reduce their cost-per-lead and cost-per-acquisition.
The system allows easy integration with a variety of digital and social platforms, making it easy to use and highly versatile.
With the latest announcement, the company continues to invest in the development of high-quality marketing analytics solutions for businesses across sectors.
The company is currently working with over 50 brands in dozens of industries, and over 95% of its clients have seen increased revenue within the first three months.
A spokesperson for the company said: “Experience the power to analyze your digital presence, all in one place. We are not just another platform for your team, we bring you the power of data and analytics without the fuss of having to manage it on your own. Our team will manage your performance and help you get meaningful insights that you can act on.”
Interested parties can find more information by visiting the website above.
Release ID: 88979730