Numero Uno Web Solutions Responds to Study that Looks at Local Mobile Search Behaviour

Numero Uno Web Solutions, a top Toronto SEO and SEM company, comments on a Google study that looks at the behaviour of people’s local mobile searches.

Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to small- and mid-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is presenting its expert opinion on a recent Google study that looked at local mobile search behaviour and what brands need to do to attract potential customers.

“With more and more online consumers using their mobile devices to look for local content, it’s essential that brands understand their local search behaviour. By engaging consumers with location based ads or content, brands can entice them to take action,” says Nick Saary, digital solutions manager at Numero Uno Web Solutions. “And with Google capturing almost 91% of the global mobile/tablet search market, it’s important to know what Google-specific strategies are the most effective.” (Source: “Mobile/Tablet Search Engine Market Share,” NetMarketShare.com; http://www.netmarketshare.com/search-engine-market-share.aspx?qprid=4&qpcustomd=1, last accessed May 15, 2014.)

According to a new Google study, four out of five local searchers want the content they see to be customized to their city or immediate surroundings. Mobile shoppers are also highly motivated; 50% who conducted a local search on their mobile devices visited a store within a day. The study also found that 18% of local searches on a smartphone led to a purchase within a day, versus just seven percent of mobile searches that failed to provide local content. Finally, 68% of local searchers use “get directions” or the call button in ads and 78% believe having the local address in an ad is important. (Source: “Understanding Consumers' Local Search Behavior,” Google Think Insights web site, May 2014; www.thinkwithgoogle.com/research-studies/how-advertisers-can-extend-their-relevance-with-search.html.)

“This study confirms what the online marketing experts at Numero Uno Web Solutions have long held: that for brands to attract as many potential customers as possible, they need to adopt a comprehensive mobile marketing strategy that incorporates local intent,” Saary adds. “When it comes to searching for local information on mobile devices, users believe ‘where’ is just as important as ‘what.’”

Saary explains that local searchers are motivated, convert at a high rate, and want brands to provide them with the information they need to take their efforts to the next level. For example, brands that do not use a click-to-call extension on their web site or in their ads to help potential customers connect with their store are missing out on potential revenue.

“To attract qualified, local users, brands need to use location-specific online marketing strategies,” he concludes. “The best way for any company to increase their e-commerce efforts is with a customized local search engine optimization campaign targeted for smartphone users.”

Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).

Contact Info:
Name: Dave Wheeler
Email: Send Email
Organization: Numero Uno Web Solutions Inc
Address: 7000 Pine Valley Drive, Suite 200, Woodbridge, Ontario L4L4Y8 Canada
Phone: 9058562012
Website: http://www.numerounoweb.com/

Release ID: 45180