New York Marketing Analytics Technology Digital Transformation Services Launched

A New York agency specializing in data services for marketing has introduced a suite of services to help companies improve their marketing ROI through data-driven insights.

A data analytics company in New York has launched a series of services designed for companies looking to improve their marketing campaigns using data-driven insights.

More information is available at

Bowery Analytics is now offering companies and marketers with the technology and data expertise needed to improve outcomes and develop custom solutions. According to the firm, its approach involves partnering subject matter experts with data specialists to turn raw data into actionable knowledge.

The company’s offerings include analytics strategy, which is used to enable organizations to achieve their business objectives using the data they produce. This service includes helping the business find the right analytics tools, integrate analytics to their organization, and define and set key performance indicators.

It can also help organizations that have no data grounding build an analytics foundation through digital transformation. In this service, Bowery Analytics provides clients with the relevant marketing technology to build digital infrastructure and a road map to follow to maximize its presence.

Moreover, the company can help companies better manage customer data coming from multiple sources through its data management solutions. A major part of this process is creating a single source of truth or an SSOT, which helps prevent confusion and inaccuracies by having a single source of accurate data.

Furthermore, the company offers an on-demand insights service, where it can act as an extension of a company’s marketing team. This service gives organizations the expertise needed to segment audiences into personas to determine one’s key patrons, accurately attribute the sources of these customers, and determine which campaigns are generating more leads and sales.

This on-demand offering makes full use of Bowery Analytics proprietary MetriX, an AI-powered platform designed to eliminate the guesswork out of marketing campaigns through real-time insights.

The global marketing analytics market was valued at $2.13 billion in 2019, with North America as the largest market, according to Mordor Intelligence. The market research consultancy expects the industry to register a 14% compound annual growth rate of 14% between 2020 and 2025.

The consultancy stated that the industry’s growth will be driven by the need to use marketing budgets for an effective ROI and the adoption of cloud technology and big data among companies.

Full details about the company’s expertise and services can be found at the URL above.

Release ID: 88982230