-- The recent cookie free geo locationGeoTargeting IP AdvertisingTechnology service used to serve internet wifi ads through IP home devices has become a useful tool to track criminals like those that participated in the US Capitol insurrection riot January 6, 2021. Over-Time 24/7 Digital Marketing Agency in Los Angeles, California generally markets a Target IP Ads service under their brand Geo-Fi Advertisingfor delivery directly by IP address to wifi devices via the home.
Other than the standard direct delivery to the home IPs Over-Time 24/7 DMA also has 3 other IP strategies to deploy ads differently. One of the services can harvest IPs of private and public event attendees for later scheduled ad deliveries. The harvested IPs are not only from the day of the event but there is a capability to reach back up to 6 months from the event date to harvest IPs from the location. The harvested data only tracks the IP number and the location from where it was attained, in this case the event location. The data harvested has no personal identifying information such as the device holders name etc., only the the IP number and type of device. Ads of interest can then be sent direct to the device’s IP. For example ,if the event were an RV show, RV advertisements, display or video, could then be delivered to the device for a set number of times over a set time period.
A real example would be a council member that faced re-election in 2020 used the service to harvest IPs of attendees at 5 different churches that were of the same faith as theirs. With attendee IP information for the past 6 months, the candidate was able to find all church members who lived within his council boundaries. Advertisements were later scheduled and delivered over the next month to those constituents with ads based on their shared faith and beliefs.
Because of the recent insurrection chaos at the Capitol it was realized that this data could be valuable to law enforcement to track who was at the event that day and track their movements to their homes or places of hiding in some cases. Moreover notifications could be sent to all in attendance to forward any helpful evidence.
Over-Time 247 DMA Founder AD “Tony” Inocentes said, “I was watching the insurrection live on television when I realized that Geo location and Targeted IP technology should be useful in helping find the criminals attacking Congress. It was not a use I had thought of before then.” Over-Time has since reached out to all law enforcement and private investigators that Geo-Fi Advertising service is an investigation tool they should add to their digital investigation tool box.
Inocentes was asked to comment on the success of using Over-Time 24/7 DMA to catch criminals but responded, ” Due to the on going investigations and pending trials I am not presently at liberty to speak directly to any cases. However I do invite law enforcement and investigators nationwide to contact us to learn how powerful our low cost services can be in helping them protect the public and bring once unlocatable criminals to face justice.”
Interested parties can learn more by calling 213-596-6336.
Release ID: 89000760