New Calorie Counting Review Challenges the Health and Fitness Industry

BellyProof releases a controversial article titled "Counting Calories vs Unicorns", which may cause upset amongst health junkies. More information and the article itself can be found at

Fitness authority BellyProof has released a potentially controversial article “Counting Calories vs Unicorns – Round 1”, bringing some cause for concern, as the article may upset those who are obsessed health junkies including bodybuilders, dietitians and fitness professionals.

The 14 minutes video article examines the high points and low points of how counting calories is faulty, misleading and ignorant. In the pursuit of providing reliable analysis of the current science and a fresh perspective for health and fitness folks. In somewhat typical manner though, a certain element of the article is set to spark discontent amongst health junkies.

Below is a portion of the piece, which neatly exemplifies the controversial element:

If a person already knows low carbs are good for weight loss, then they should also realize that low carbs means a higher calorie count. This is ironic because it is the exact opposite of what the public is being preached about calories in vs calories out. Has the fitness community been fed lies?

A spokesperson for BellyProof, Jacob Nadav, says “Of course BellyProof never sets out to intentionally upset anybody. The aim of the content created is first and foremost to make people really re-think and examine the evidence science has about calories. If the information is deemed flawed then surely future evidence based on it should be called into questioning.. Despite any upset this causes as it stirs emotions and beliefs, it is critical that the scientific community looks at the evidence and not ignore vital information.

Although our “Counting Calories” topic might unsettle those who are obsessed with fitness, nutrition and well-being., our duty is to challenge flawed information and educate our readers. We believe it’s more important to lay down the facts and drive the industry forward, than to please everyone which is notoriously difficult to do. Then again, science hardly progress if left unchallenged and so we welcome the debate”

Although there has been no backlash as of yet, the possibility exists as the article stands in direct contradiction to information and beliefs the public have been obsessed about for a long time…

BellyProof has been a provider of in depth articles in the Fitness market for 3 years.

BellyProof has stated the future aims for the website are to become the leading authority in alternative fitness for people who wants science driven solutions. So BellyProof hopes any controversy will pass quickly and re-emphasizes no offence is or was intended.

BellyProof’s complete article can be found at:

Release ID: 275618