Haircare industry professionals from across the country will convene in Atlanta, Ga. on November 12th for the arrival of the Natural Hair Industry Convention (NHIC). Unlike many consumer-driven natural hair shows, the NHIC will equip and empower more than 500 industry professionals with the necessary skills and in-depth knowledge required to better meet the evolving hair care needs of a growing natural hair clientele.
Now in its 4th year, NHIC is the brainchild of DMV hairstylists, Susan Peterkin-Bishop and Angela Walker. They were inspired to create the NHIC to help themselves, as well as their industry peers, to keep up with the changes in the haircare industry, leaning more and more toward natural hair care and further away from chemically-treated haircare. To Bishop and Walker, natural hair education for professionals is urgent in order for stylists to properly service their clients, while surviving this industry shift. Thus, attendees at this year’s convention can look forward to a day of hardcore education, including 22 Look & Learn classes, 4 Hands-on training classes, and 9 Main stage presentations discussing the business of natural hair care.
“A movement once viewed as a trend, has completely disrupted the beauty industry,” says Susan Peterkin-Bishop, co-founder of the Natural Hair Industry Convention. “For this reason, the NHIC serves to create a safe space where industry professionals can share their knowledge and disseminate information that keeps us on par with better servicing our clients while creating new revenue streams to keep us in business.”
“According to the research firm Mintel, 71% of black adults in the U.S. wore their hair naturally at least once in 2016,” says Angela Walker, co-founder of the Natural Hair Industry Convention. “The Natural hair movement has become so powerful that you now see mainstream brands itching to capitalize off of its strong and steady economic growth. Nevertheless, with such a steam-roll of growth, the professional educational space has been lagging, and that’s why the Natural Hair Industry Convention was created.”
With education at the forefront of the NHIC’s mission, a series of more than 35 classes will be available to this year’s attendees, tackling everything from discovering the latest natural hair techniques and styling tools to adopting better business growth, amplification, and technologies. Additionally, presentations on forecasting the profitability of the professional natural hair industry from top tier talent speakers and presenters will also take place.
Key convention highlights include:
• HANDS-ON AND LOOK & LEARN CLASSES featuring the renown Dr. Kari Williams on How to Create the Original Goddess Locs; Stasha Mabatano-Harris on Mastering The Stitch Braid; Essence China on Flat Twist Up-do Perfection; Sherelle Holder on Next Season’s Loc Styling; Michelle London on Professional Coloring on Locs; Tiffany Poles on Advanced Braiding Techniques and Creative Parting; and Stacey Richards on The Silky Press to name a few.
• BEAUTY INDUSTRY PIONEERS will also take the stage to empower attendees including Diane C. Bailey, pioneer of the natural hair movement and Shea Moisture Ambassador; Dr. Yolanda C. Lenzy, dermatologist & cosmetologist expert on hair loss; Cornell McBride Jr., president of Design Essentials and global business expansion specialist; Professor Devin Robinson, professor of business & economics and author of How to Succeed in the Beauty Business; and Raymond Torregano, digital technology beauty expert to name just a few.
The NHIC Exhibitor Marketplace features more than 20 exhibitors including Uncle Funky’s Daughter, Curlkalon Hair, Joie Naturals, and Shea Moisture who will all be on hand to demonstrate and make available the latest natural haircare products and innovations for professional use.
The convention will close out with Simone Hylton’s Natural Trendsetter Hair & Fashion Show, which will feature her forecasted vision on trendsetting natural hairstyles for the Fall 2017 and Winter 2018 seasons.
“We have created an ecosystem that’s dedicated to sharing knowledge. We are excited to come to Atlanta because of its rich history and success in the black hair industry. Like Brooklyn, NY, Atlanta is considered a Black Hair mecca, which is why it makes the perfect destination for hairstylists to share, network, and gain the knowledge necessary to maintain the strength of the industry,” says Susan Peterkin-Bishop.
The Natural Hair Industry Convention takes place on Sunday, November 12th from 9 a.m. to 6 p.m. EST at the Renaissance Atlanta Airport Gateway Hotel. To view the full class agenda and to register, go to www.thenaturalhairindustryconvention.com.
Release ID: 256301