The ‘smart’ music industry marketing blog mus5.co released its second case study May 18th 2015, revealing that optimization of press release titles yields strong search result outcomes for press releases on stories already a few days old. This finding has huge implications for music marketing press release distribution, demonstrating that music bloggers and publishers can still maintain their market relevance in google search results even while playing catch-up to websites that snagged the story first.
The optimization strategy consisted of fitting more diverse qualifying terms into the press release title. Instead of using the generic term “artist” to describe the singer Shawna Russel, who had just earned significant recognition from her home town, the press release used in the case study included the term singer/songwriter in the release title. This made it appear among the results of the first page of a google search using terms related to the singer’s genre.
Though these genre terms were also in the title of the press release, which had been published already in identical form using the title term “artist,” the addition of singer/songwriter placed the press release into Google’s “In The News” section, which as Joe Vecchio, owner of mus5.co, stated:
“The importance of the “In the news” section within Google’s default web tab is huge because these results are front and center and only appear on the 1st page of Googles search results!”
The music marketing press release distribution case study can be found at:
A summary list of the relevant keyword search results are itemized below:
1. americana country rock – 1st pg. result – Web tab – ‘In the news’ section 2. americana country singer songwriter – 1st pg. result – Web tab – ‘In the news’ section Plus a secondary result below ‘In the news’ (also 1st pg.) 3. country rock singer songwriter – 1st pg. result – Web tab – ‘In the news’ section Plus a secondary result below ‘In the news’ (also 1st pg.) 4. okemah songwriter – 1st pg. result *Top 1st result on 1st pg. – Web tab 5. okemah americana – 1st pg. result *Top 1st result on 1st pg. – Web tab 6. oklahoma americana country – 1st pg. result – Web tab 7. oklahoma country singer songwriter – 1st pg. result – Web tab – ‘In the news’ section 8. shawna russell – 1st pg. result – Web tab – ‘In the news’ section
mus5.co is a music industry marketing company that conducts research on optimizing the marketing value of press releases for up-and-coming stories, fresh or otherwise. It also publishes essays on music industry marketing via social media, business networks, and buzz sites. The site offers numerous informative posts meant to help music industry bloggers and other professionals optimize their online marketing presence and success.
The site also offers a music press-release publishing and review service for those seeking to outsource the creation of an online media presence. Their Premium Press Release Distribution Service funnels press releases to highly respectable and visible news and syndication networks, as well as to big-name news information services used by journalists looking for highly relevant, up-to-date news topics.
Release ID: 82243