All businesses are now aware that Search Engine Optimisation (SEO) is a fundamental part of any marketing campaign. The higher a company can climb in the search engine rankings, the more customers they can engage and the more sales they can secure. Some businesses will choose to keep their SEO and marketing in-house, but according to one of the UK’s leading SEO agencies, Serendipity Online Marketing, more and more are choosing to outsource SEO to a professional marketing company.
The major advantage of outsourcing SEO is that it’s there as and when a company needs it. When businesses employ someone to work on SEO in-house, they need to pay their salary, National Insurance, pension and sick pay, as well as purchasing all the equipment and office room they will need to do the job. By outsourcing SEO, companies can save money and space, only paying for the services they need.
Specialist SEO companies also have the latest technology and keep abreast of the fast-paced developments in SEO and its uses. In-house staff will need ongoing training, which comes at a price. Professional agencies see their staff are at the cutting edge of SEO and know all the tricks of the trade, meaning they almost certainly have a greater breadth and depth of knowledge than in-house marketing teams.
The owner of marketing agency SerendipityOnline Marketing argues that it makes sense for companies to outsource SEO: “When companies go to a specialist marketing agency, they get access to an incredible talent pool with none of the in-house costs attached. A good marketing agency will give the same level of loyalty they would get from a regular employee, but without the need for recruitment, a full-time salary, office space and ongoing training”.
“The best agencies stay at the forefront of advances in SEO, meaning they have an incredible depth of knowledge they can lend their clients. More companies are recognising that outsourcing means better service at a significantly reduced cost, maximising their return on investment and ensuring they have the strongest marketing campaign possible.”
The shift from ‘real world’ to digital marketing has fastened its pace in recent years, with consumers now carrying out more online transactions than ever before. As different aspects of their customers’ lives go digital, companies are having to adapt and re-assess the strength of their digital marketing. In a trend which looks set to continue, many firms have found outsourcing far easier than making changes to their company structure, choosing to work with specialist online marketers over the painstaking task of setting up an in-house team.
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