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A brand-new service, named Merlot, designed to change the ways in which travellers select and book their hotels and accommodation is launching exclusively for selected cities only. Merlot is welcoming hotels and accommodations businesses from selected countries to join the service and receive the premium package of Merlot for discounted prices. The exclusivity and discounts are part of the current stage of the project, before launching officially for the global market.
Merlot helps hotels and accommodation businesses by automatically identifying and targeting potential guests and engaging them on social media. The service was designed to offer alternative solutions to the big OTAs (Online Travelling Agencies) and other third-party meta searches and booking aggregators which usually require high percentage-based commissions for bringing guests to hotels. Merlot monitors major social media platforms – Facebook and Twitter and identifies and locates potential guests who have mentioned to their friends and followers about their future travel plans. Merlot will engage the relevant prospects and offer a promotion on the official website of a hotel that is relevant to them. After that, the customer can directly book a room, without going to third-party booking agencies.
With this, Merlot establishes a direct path to the hotels and a possibility for them to strengthen their position, just by using social media and latest technologies.
Merlot is also offering more services that can assist accommodation businesses in their hospitality marketing and journey to becoming main players on the highly competitive hospitality industry. Firstly, Merlot offers competitor monitoring service, with which the online behaviour of competitors in the industry can be observed, monitored, and then analysed. Moreover, through Merlot, hotel business owners and managers can receive a daily report on the positive and negative reviews and mentions of their brand on social networks, as well as on review services like Yelp and Tripadvisor. This makes it much easier to quickly respond to any comment and resolve any matter.Right now, the service is limited to selected capitals and major business destinations, however the team of Merlot assures that in the future more cities will be added. For more information on the service, everyone is welcomed to visit the official website: http://merlot.dbluemarketing.com/
Release ID: 410939