Men’s haircuts have come a long way since the barbershops of the 1940s. No longer satisfied with a quality haircut, Sydney’s successful men are seeking additional male grooming services such as deep tissue massages, facials, waxing, spray tans, laser tattoo removal and laser hair removal. One of the forerunners in combining haircuts for men with these new grooming services, Detail For Men, expose three little known facts about the growing demand for male grooming solutions which are set to become even more popular in 2016.
The first fact behind Detail For Men’s decision to expand their range of services over the past decade are that the male skin care market in Australia is growing at around 10% per year. The idea for creating the skin care & male grooming service came about after observing this growing trend of Australian men who wanted more than just a great men’s hairdresser. Globally, male grooming has been growing rapidly over the past few years as men become more educated about the importance of looking after their skin.
Detail For Men was founded by Andrew Chim who noticed a growing need for male only hair salons almost a decade ago. An experienced entrepreneur, he joined forces with Stephen Foyle (one of Sydney’s most successful and well known celebrity hairdressers). The combination of Andrew’s business acumen and Stephen’s experience in the hair and beauty industry has been pivotal to the company’s success and helped them to navigate their first few years when many doubted the demand for male-only services.
“Many people thought we were mad when we opened our doors as a ‘for men only’ hair salon, because nobody was doing what we were doing. A decade later, it’s clear that we were were simply ahead of the curve. Now the game has changed again, to include skin care and grooming services alongside regular hairdressing services, and once again Detail For Men are pioneers in that area,” Andrew advised.
The second little-known fact about male grooming is that men are spending more on toiletries (such as hair products, moisturisers and anti-wrinkle creams) than shaving products. Research has shown that most men care more about the results of skin care products than they do about the price of the products. Although their primary service is haircuts for men, Detail For Men have been developing their skin care range carefully over the past few years based on demand. Using and selling only the highest quality skin care products for men, the company’s growth and highly positive online reputation are evidence that the investment of time and money is beginning to pay dividends.
Thirdly, most people do not realise that 20% of all beauty treatment customers (for example, laser hair removal, body contouring, facials and even manicures) are men.
Andrew added, “We wanted Detail For Men to be a true ‘one stop shop’ for Sydney men, so they didn’t have to waste time and energy visiting multiple locations for their grooming needs. So while men’s haircuts will likely be our primary service for many years to come, our customers appreciate the convenience of also requesting a facial or manicure in the same relaxing environment, in the same visit.”
With Australia’s male grooming and skin care spending now at $3.6 billion per year (a $1 billion increase since 2012) the trend is showing no sign of slowing down.
To find out more about Detail For Men and their growing range of male grooming services, readers are invited to visit http://www.DetailForMen.com.
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