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Photo courtesy of Ascend Consulting Group
Ascend Consulting Group, a student-led consulting firm, introduces a unique model that connects talented college students with consumer tech startups to provide intimate access to the fastest-growing consumer demographic.
Founded just four months ago, Ascend Consulting Group has already made an impact in establishing itself as a distinctive player in the consulting industry. Student teams craft comprehensive views of Gen Z behaviors, preferences, and trends through targeted research and analysis, which the firm offers to startups as part of its Gen Z Insights and Strategy Package. The firm’s thesis? If companies want to unlock the next generation’s consumer budget, growing from $450B to $12 Trillion over the next 5 years, product leaders will need to build alongside their customers.
The firm’s outlook uses a network of student-led chapters at universities nationwide to offer startups real-time feedback and creative strategies. According to Ascend Consulting Group’s Founders, William Host and Mac Cutler, the company trains its handpicked student teams to deliver high-quality results for startups, making certain they provide two things: relevant and informative Gen Z insights and strategies to translate these insights to their consumer offerings.
The firm's agile methodology centers on rapid delivery, with weekly feedback cycles that enable startups to fine-tune their products and strategies in real-time. This dynamic method perfectly mirrors Gen Z's–and founder's–fast-paced nature, ensuring that recommendations remain timely and relevant in a constantly evolving market.
Through this structure, Ascend Consulting Group empowers startups to make data-driven decisions that authentically connect with Gen Z audiences. Providing real-time insights from the start, the group helps clients develop products and campaigns that naturally resonate with their target demographic, avoiding costly product development and marketing strategy missteps.
Host explains, "We're bridging a critical gap in the market. Our model allows startups to gain direct access to Gen Z perspectives and, most importantly, saves them the time and expense of recruiting and convincing this audience to provide feedback.”
Following its launch, Ascend Consulting Group established itself at three major universities, such as UCSB, UCLA, and Northwestern, attracted 300 student applications in the first month, and is on track to have 200+ team members this winter.
Aside from building student networks, the firm has also already secured partnerships with three clients: Capitol AI, Takes, and Dijie, where their services improved the user experience, refined the product roadmap, and improved overall functionality.
"We're not just providing insights; we're delivering actionable recommendations that drive real results for our clients. Our early successes demonstrate this impact and the long-term potential of our model," Cutler mentions.
The launch of Ascend Consulting Group comes at a time when understanding and engaging Gen Z is increasingly crucial for businesses. With an estimated purchasing power of $450 billion globally and $360 billion in the U.S. alone, Gen Z represents a significant market that provides businesses with endless opportunities and possibilities.
Host shares, "Information is the cornerstone of strategic decision-making. At Ascend Consulting Group, we help startups make real connections with Gen Z by leveraging their unique expertise. Our clients get a team dedicated to pushing their product forward for our generation.”
Connecting emerging student talent with innovative startups, Ascend Consulting Group creates value on both sides. This is the future of consulting: tailored for the digital age.
Please visit Ascend Consulting Group’s website to learn more about adding a gen-z product team to a startup or venture portfolio.
About Ascend Consulting Group
Ascend Consulting Group is a student-led consulting firm that connects talented college students with consumer tech startups. The consulting firm's network of university chapters provides startups with authentic Gen Z insights, actionable recommendations, and creative strategies to drive product vision and market fit. Founded in July 2024, Ascend rapidly expands its presence across significant universities, changing how startups engage with Gen Z consumers.
Contact Info:
Name: William Host
Email: Send Email
Organization: Ascend Consulting Group
Website: https://ascendgroup.co/
Release ID: 89148425
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