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In today’s global marketplace, businesses are expanding their reach across borders, engaging with a diverse customer base that speak various languages. As the frontline of customer interaction, contact centres play a critical and growing role in fostering positive customer experiences. To cater to a multilingual clientele, businesses are increasingly turning to professional translation services for their contact centre language recordings.
Nell Sanderson, Creative Director of McGirvanmedia said this when interviewed by Metro Cities Media, “The global world of business is a diverse mix of languages and cultures. Corporates around the world have seen the benefit of incorporating professional language and translation services into businesses contact centres. They are now expanding this to have professional language recordings done by us for their phone messages while on hold. By using our professional language services, they demonstrate a commitment to inclusivity and acknowledgment of linguistic diversity. This approach not only resonates positively with customers but can also open avenues for reaching untapped markets.”
McGirvanmedia offers quality accent-perfect voice-over artists in many languages. Their multilingual copywriters and exclusive voice artists work with business owners to create a personalised language production. Also included in their language packages are fully translated content for the client’s in-house translators to check or modify before content is approved and recorded in the studio. This is all about creating a personalised language production which speaks the caller’s language.
One of the key advantages of using a professional voiceover artist is their ability to inject emotion and authenticity through their voice. A human conveys empathy, trust, and engagement in a way that synthetic voices struggle to achieve. Whether it’s evoking empathy during a sensitive customer enquiry, or excitement about a new promotion, a professional voiceover artist will bring the client’s message to life in a way that resonates with their audience.
McGirvanmedia, the largest message on hold service in the region, has been providing clients with broadcast quality on hold messages (marketing messages), IVR recordings (interactive voice recognition) and announcements for over 35 years. If looking for a unique experience and dynamic on hold message or IVR audio solution to positively promote a business, then they are Australia’s recognised specialists.
The explosion of AI technology across all forms of business has occurred at a phenomenal rate. However, the company has identified that there is a clear pushback occurring in the use of computer-generated voices.
Metro Cities Media’s research found that AI and TTS technology have limitations compared to using a professional voiceover artist. One of the main downsides is the lack of emotional nuance and naturalness resulting in a robotic delivery. This can result in a less engaging and authentic experience for callers, meaning reduced customer satisfaction and brand perception.
Another downside is the potential for mispronunciations and errors in pronunciation, especially for complex or industry-specific terms. AI voices may struggle to accurately pronounce certain words or phrases, which detracts from the professionalism of the audio recordings.
“Professional voice talents are highly trained and will deliver high-quality audio recordings with clear enunciation and pronunciation. This is crucial for ensuring that the message is easily understood by callers, especially in situations where clarity is essential, such as providing important information or instructions,” said Nell Sanderson,
To learn more about McGirvanmedia and their range of language recording services, visit their website here:https://mcgirvanmedia.com.au/language-recordings-and-translations/
About McGirvanmedia
McGirvanmedia is the largest Message On Hold and IVR voice telephony supplier on Australia’s East Coast. Along with their expert team of voice artists, they help everyday businesses across Australia. Select one of their amazingly talented professional voices (removed via the hundreds) from their audio library. https://mcgirvanmedia.com.au/audio-library/
For over 35 years McGirvanmedia has worked closely with clients from many industries, learning about brand strategies and overall client appeal, to create a personalised message on hold and unique IVR audio solution for(remove the) marketing campaigns, product launches, and phone system upgrades. For anything related to audio advertising, the McGirvanmedia team are always available to help achieve their customer’s goals every step of the way.
Contact Info:
Name: Nell Sanderson
Email: Send Email
Organization: McGirvanmedia
Address: 292 Hawthorne Road, Hawthorne, QLD 4171, Australia
Website: https://mcgirvanmedia.com.au
Release ID: 89141700