Marketing Agency Publishes Article on COVID-19’s Impact on Local Marketing

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Blu Ocean Innovations has published its latest article covering COVID-19s Impact on local marketing, which is aimed primarily at local business owners. The article is available for viewing in full at

An article covering the subject of ‘COVID-19s Impact on Local Marketing’ entitled ‘How COVID-19 Has Changed Local Marketing’ has now been released and published by Blu Ocean Innovations, an authority website in the online marketing niche. The article brings to light fascinating information, especially for local business owners. Anybody else who’s interested in COVID-19s impact on local marketing can read the entire article at

Perhaps one of the most interesting, or relevant pieces of information to local business owners is that home-stuck customers translate to more time spent online for personal, professional, and educational activities. This means more eyes for longer periods of time on social media, search engines, and apps that cater to a greater need for entertainment, online shopping, and virtual connections.

The article has been written by Nathan Pay, who wanted to use this article to bring particular attention to the subject of COVID-19’s impact on local marketing. They feel they may have done this best in the following extract:

“As long as coronavirus is around, at-home online and smartphone activity will increase. Your business can reach customers during this time by investing more in digital marketing, app advertising, and direct mail over your usual in-store and physical advertising due to decreases in public foot-traffic.”

Blu Ocean Innovations now welcomes comments and questions from readers, in relation to the article. Nathan Pay, Executive Producer / Client Manager at Blu Ocean Innovations has made a point of saying regular interaction with the readers is so critical to running the site because the readers provide ideas that can be used for future discussion and articles.

In discussing the article itself and its development, Nathan Pay said:

“With this pandemic, consumer behavior has changed drastically. For those without significant disposable income, an economic downturn might result in a sharp decline in their propensity to spend.”

Anyone who has a specific question or comment about this article, or any article previously published on the site, are welcome to contact Blu Ocean Innovations via their website at

Once again, the complete article is available to read in full at

Release ID: 88989273