Many Local Business Owners Remain Unaware of Free Marketing Options, Says Expert

An expert in local marketing says many small business owners don't understand the shift in marketing and are unknowingly passing up effective, free advertising.

According to a local business marketing expert, many small business owners remain completely unaware of the free local marketing options they have. He says that if these owners were made aware of the options, they could increase their sales.

“So many local business owners are still relying on the marketing tactics of the past decade, and that’s preventing them from getting new customers,” says a spokesman from, an online local business directory that offers consumers a customized experience every time they log onto the site. “Small business owners who are still spending a lot of money to draw in new customers should be aware that things have changed, and they no longer need to spend thousands of dollars just to get new business.”

He’s talking about making use of free local business listings on sites like These business directories are the new Yellow Pages for the internet savvy consumers and studies show that shoppers use them in droves.

“It only takes about ten minutes to set up a free local business listing,” he says, “but those ten minutes can lead to a major increase in business for years to come.”

He says that local business owners simply need to search for the business on the site and then claim it as the owner. “Then fill in as many details as you can,” he says. “Shoppers use these local listings to find US local businesses, their addresses, phone numbers, directions, accepted payments, and other details. The more details you can include, the better chance you’ll have of gaining new customers.”

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Release ID: 400948