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Brand & Marketing company, London : Los Angeles (LO:LA), has published surprising new data in their latest case study on Brand. Designed specifically for Emerging Brands, this case study provides a real-world look at the challenges facing an Emerging Brand in overcoming the barriers to the adoption of EV and how those challenges can be overcome.
Interested parties can download the case study on the company website: https://www.thelolaagency.com/portfolio/zev-ev-for-all/
The Brand case study contains credible sources that provide reliable information that can be used to make important business decisions. This concrete example of success documents the steps taken by Zero Electric Vehicles to find an effective solution for Overcoming the barriers to adoption of EV.
Among the information included:
Creating a well-constructed brand articulation will provide the basis for all messaging and benefit both marketing and sales (as well as other internal teams) by driving greater synergy.
Getting buy-in internally before you message externally. Just as much as customers, individual employees and teams must also buy into the brand and its story. And when possible, get their input and allow them to contribute to that brand story. This is when true alignment happens. It also engages and empowers your people to successfully share the story with your audience and customers.
Translate the message. Marketers and external-facing teams tend to talk to customers in different ways. Your teams need to be on the same page as far as the brand, but their storytelling tactics can and should vary.
For an extra perspective on teams working together view or latest blog post on the subject: https://www.thelolaagency.com/2021/04/22/getting-marketing-and-sales-aligned/
Carolyn Maury, CEO of London : Los Angeles (LO:LA) said,
“We really enjoy our relationship with the LOLA team.”
Professionals who need help with Overcoming the barriers to adoption of EV are invited to review the case study online or download the full case study directly: https://www.thelolaagency.com/portfolio/zev-ev-for-all/
Release ID: 89025350