LO:LA, a boutique advertising agency based in El Segundo, has launched Brand in a Box, an all-inclusive rebranding service for small and mid-sized businesses.
More information is available at https://www.thelolaagency.com/brand-in-a-box
The newly announced service offers them a cost-effective means to create a brand strategy that will help them stand out in their markets and resonate with customers. This new strategy can also revitalize marketing efforts when it is used as the foundation for new campaigns.
Brand in a Box’s deliverables vary, as they will depend on the individual needs of the business. They can result in several creative areas, such as a more defined brand purpose, a new logo, video content, and a revamped website, among others.
These creations can benefit businesses by giving them a clearer brand voice, more cohesive messaging that can be used in content development, and better customer engagement.
The company’s branding process follows a step-by-step process, where it first collaborates with clients to determine their branding needs. The next steps involve exploring ways to make the brand more engaging and then creating the right materials for the desired audience.
Rebranding is ideal for businesses that are looking for a more cohesive messaging, a new way to express what they do, a means to attract investors, or a way to reignite interest in their product or service.
“Your brand is truly the last unfair advantage you have in business. It is what attracts and engages customers and drives loyalty,” a company spokesperson said.
However, he explained that it is often overlooked as more resources are spent on performance marketing instead of establishing a unique identity. “This can be a big misstep,” he said.
A number of local businesses have already taken advantage of Brand in a Box to create a custom brand strategy.
For example, one local winemaker tasked the company to refine its brand’s voice and visuals. The result is an updated strategy with a compelling story about the founding principles of the business.
Another client, a buffet-style restaurant, wanted to appeal to more health-conscious customers. LO:LA’s solution is to create materials that highlight the fresh food selections that are available to healthy eaters.
Additional details about the service and its benefits can be found at https://www.thelolaagency.com
Release ID: 89007955