-- MedFire Media, a division of marketing firm Logjam Solutions Limited, is rolling out a new content marketing platform aimed at orthodontists in London seeking to strengthen their web presence and maintain discoverability amid sweeping changes in online search.
More information is available at https://medfiremedia.com
According to the company, the recent shift toward AI-driven search has made conventional SEO strategies less effective for maintaining strong rankings. Search algorithms now place greater emphasis on E-E-A-T—experience, expertise, authoritativeness, and trustworthiness—when deciding which content to display, rather than relying heavily on keyword optimisation.
“Our content strategy and platform directly address these priorities,” a spokesperson for MedFire Media said. “By leveraging partnerships with a broad network of trusted, high-authority publications, we’re able to ensure that the requirements of E-E-A-T are satisfied.”
Instead of relying on blog networks that are prone to search engine penalties, MedFire Media’s approach places orthodontists’ branded content on reputable, well-established websites. This allows orthodontic practices to benefit from the credibility and online trust these outlets have cultivated over years, without the slow, costly process of building that reputation from scratch.
The platform also sets itself apart from paid advertising. “Because our content is categorised as organic media, it remains accessible online indefinitely rather than disappearing when ad budgets are exhausted,” the spokesperson added, noting that this permanence can significantly reduce long-term marketing costs while continuing to generate steady visibility for featured orthodontic services.
Furthermore, each campaign is designed for multi-channel impact, with MedFire Media producing a range of content formats, including infographics, short-form videos, slideshows, and podcasts. The company said this variety not only boosts visibility but also allows practices to showcase specialised services more directly than conventional SEO typically permits.
“Orthodontists need more than keywords and backlinks to thrive in today’s search environment,” the spokesperson explained. “They need to be seen as authoritative voices in their field, and that’s what our system is built to deliver.”
London-based orthodontists interested in exploring the platform can request a complimentary consultation, in which MedFire Media will outline strategies tailored to their practice’s goals and target market.
More details are available at https://medfiremedia.clientcabin.com/proposal
Contact Info:
Name: Paul Briley
Email: Send Email
Organization: MedFire Media division of Logjam Solutions Limited
Address: 101 Woodsedge, Waterlooville, Hampshire PO7 8PX, United Kingdom
Website: https://medfiremedia.com
Release ID: 89167213