-- LO:LA, a multi-award-winning branding and marketing agency in El Segundo, has updated its fast-growing library of insightful pieces with "Why Bravery Matters in Branding", an article focusing on risk-taking and its potential benefits to modern brands. It explores little-known and little-considered pitfalls of "playing it safe" while zeroing in on the rewards of a bold approach to branding.
The entire piece can be accessed at https://www.thelolaagency.com/post/why-bravery-matters-in-branding
The article begins by discussing the proclivity of most brands to "default to the safest possible option" in terms of messaging and positioning. LO:LA said that this often stems from the desire to appease all, but it is a pitfall that tends to result in dud campaigns that ultimately appeal to no one. "Brands that hesitate to engage with social and cultural conversations risk becoming irrelevant," it wrote.
Its advice is to "cultivate" bravery in branding without being reckless in execution through a number of steps, beginning with establishing a clear brand belief system. LO:LA explained that this step involves determining a brand's foundational principles, from which all messaging will be derived.
It added that this process is critical in cases where the brand is put in a position to make a stand because having a belief system means that bold stances can come from a place of authenticity.
Another piece of advice given by the branding agency is experimentation, which many brand managers and marketers avoid due to fear of failure. LO:LA, however, noted that this is another act of playing it safe and can result in a lack of fresh and innovative ideas due to the absence of risk-taking. "Brands that take bold steps often find that even their failures become learning moments that inform future success," LO:LA added.
The complete list of advice can be found in the article.
From its humble beginnings as a boutique agency, BBB A+-rated LO:LA has reached the repute of many top agencies in branding and marketing, earning accolades from prestigious award-giving bodies such as Campaign Big Awards, New York Festivals, Cannes Lions Awards, MUSE Design Awards, ADDY Awards, and many others.
Interested parties who want to access more insight or learn more about LO:LA's past works and services are encouraged to visit https://www.thelolaagency.com/
Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com
Release ID: 89159459