A new study conducted by comScore, Neustar, Localeze, and Agency 15 shows that when consumers use their mobile phones to search for products or businesses, 78 percent of the time it results in a purchase from a brick and mortar store. That’s great news for local business owners who are trying to compete with their online competitors.
The study breaks down users by which type of device they conduct their searches on. For instance, researchers say that 96 percent of PC owners search for local businesses online, while 79 percent and 81 percent of mobile phone and tablet users conduct local searches, respectively. If someone is on the go, they seem to prefer their mobile phone, but when at home or work, the biggest number of users prefer their PCs because it’s easier to access information and a PC offers greater usability.
While the top reason for the searches was to find an address or location, the second most quoted reason for the search was to find a business with specific products or services, with no particular business in mind. That’s huge for local businesses because it puts them on all the same level.
Thirdly, consumers used their PCs, mobile phones and tablets to research products or services, which is why it’s important for local businesses to maintain a website with relevant and informative content. “We have seen a definite uptick in people using local search directories to find businesses,” says a spokesman from FindUsLocal a prominent USA local business directory. “My advice to anyone who relies on local consumers for profits is to get listed in as many local directories as soon as possible. Local search engines have taken the place of the yellow pages for brick and mortar stores.”
Of those who search for a business online using a phone, 78 percent of them made a purchase from a business near them. Sixty-four percent of people using a tablet make a local purchase, while 77 percent who use a PC buy from a local business. Seventy-three percent of those searches resulted from purchases from a physical store, sixteen percent resulted in a purchase over the phone, and only eleven percent resulted in an online purchase.
And for those business owners who own a service, travel or restaurant business, the study shows that almost half of those searchers were looking for business they had never purchased from before. Obviously, it pays to be listed in local directories so consumers can find the right business when they need it.
About FindUsLocal: FindUsLocal.com is a leading USA local business directory getting millions of online visitors each month. It’s interface uses geo-location technology that allow it to deliver completely customized local content to all online visitors. Local and regional visitors see local news, regional information and local business promotions which provides a competitive advantage to all local businesses using FindUsLocal premium services. The company’s unique blend of local news, special events and business search results make it one of the fastest growing local business directories online.
Release ID: 82294