Local Marketing Experts Recommends Manually Updating Local Listings

A local marketing expert talks about using manual techniques to update local business listings.

There has been a lot of buzz lately as more and more local business owners discover the importance of free small business listings. But one local marketing experts is recommending that people use a manual process to update and correct the local listings that are already online.

“Most people understand the importance of creating local listings so their business can be found by the shoppers to who look online to find local businesses,” says a spokesman from FindUsLocal.com, an online small business directory that focuses on consumer so the businesses listed there get the most exposure. “But what many don’t understand is that local businesses aren’t just a set it and leave it type of proposition.”

He’s talking about the need to update, correct, and optimize local business listings so that they result in the highest search engine rankings possible.

“Basically, local shop owners have the option of updating for correcting their small business listings manually or by using some of the automated programs out there, and I highly recommend that they do it manually.”

He says that if local business owners correct the local listings manually, they’ll have the insight to make optimization changes or common sense applications that an automated program won’t. “And what most people don’t realize,” he says, “Is that if you sign an automation contract and then don’t renew it, all the changes it made to your free small business listings will be lost. That’s because the company that made the changes to your local listings technically own the changes, even though the local listing is yours, and it takes them back once the contract has come to an end.”

He says that while making the changes to your local business listings manually is more time consuming, ultimately it results in longer lasting results and a better outcome.

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Release ID: 315838