Local Marketing Expert Urges Small Retailers to Create Online Presence

A local marketing expert urges small retailers to create an online presence. Without one, he says, it will be difficult to attract today's tech-savvy shoppers.

An expert in local marketing is trying to get the word out to local business owners about the importance of having an online presence. Without it, he says, it’s almost impossible to attract new customers.

“There are many local shop and restaurant owners who still believe they can rely on word of mouth or local advertising to get business,” says a spokesman from FindUsLocal.com, an online local business directory that shows each visitor a customized home page that includes local news, local search results, and even links to local shows and sporting events. “But the truth is, if a local business doesn’t have an online presence, today’s shoppers are not going to find them.”

He’s talking about the fact that almost 100 percent of today’s consumers look online when they want to find US local businesses. And most of these shoppers look to local business directories.

“It only makes sense,” he says. “If someone wants to find a local shop or restaurant, they’re going to go to the place that makes easy. And local directories not only provide contact information for local businesses like the address and phone number, but also reviews left by other customers, directions to the shop, and even the methods of payment that are accepted there.”

He says it’s easy to create a local business listing—and it’s free. “Simply log onto a local business directory like FindUsLocal.com and fill in the details,” he says. And soon, you’ll begin to see an increase in foot traffic as shoppers find your business online.”

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Release ID: 432344