Local Marketing Expert Emphasis the Importance of Online Reviews

An expert in local marketing says many local shop and restaurant owners don't understand the importance of online reviews. He claims that a local business listing will help bring in more reviews.

According to a local marketing expert, one of the most important aspects of a local shops marketing efforts should be online. He says that unless a local shop or restaurant has plenty of online reviews, they aren’t going to thrive.

“Many local business owners don’t understand the importance of online reviews,” says a spokesman from FindUsLocal.com, a local business directory that matches every visitor with a customized home page that features news and weather from their location. “And that’s why they don’t realize the importance of setting up a free local business.”

He says that once a local shop or restaurant owner sets up a local listing, they can use it to drive customers to it to leave online reviews. “Recent studies prove that today’s consumers trust online reviews as much as they do personal recommendations from their friends and family,” he says. “And if I owned a local business, that’s a statistic I would pay attention to.”

He says one of the best ways to get those online reviews is to create a free local business listing and then ask customers to go to it and leave a review. “Most customers are happy to leave a review if you ask,” he says. “That’s why so many businesses make it a habit to ask each customer as they check out.”

He says it’s easy to create a local business listing. “Just go to a credible local business directory and fill in the details of your business,” he says. “And then send customers there to leave those important reviews.”

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Release ID: 88931819