Local Business Owners Should Take Steps to Be Seen Says Expert

According to an expert, small shop owners need to update their local business listings to prevent disgruntled shoppers from getting--and using--the wrong information about their business.

The holidays are right around the corner, and that means more and more people will look to local shops and businesses to buy Christmas gifts for their friends and family. That’s why one local marketing expert says now is the time to ensure all those shoppers can find the correct information about local stores.

“It’s a shame that so many small and local business owners don’t understand that out of date local business listings can hurt their chances of earning their share of holiday sales,” says a spokesman from FindUsLocal.com, an online local business directory that offers its services for free to local business owners.

He says that most local shops, restaurants, and service businesses are already a part of many local business directories, even if they didn’t sign up for the services—and much of the data is outdated.. “If a customer sees incorrect data and drives to the wrong location or calls an out of service phone number, that hurts the local business owner,” he explains. “That’s why it’s critically important, especially right before the holiday shopping season starts—that every local business finds their business on local directories and updates the information.

Studies show that most people use local business directories to find local businesses, so that why it’s so important. “Our directory—FindUsLocal.com—offers free local business listings to every small business owner. All they have to do is go to our site, find their business, claim it, and update the details. It could make the difference between gaining loyal customers and losing business because of faulty information.”

He says that consumers still love to shop locally, but they find the information for those stores online. And if a local shop has outdated information online, it could tragically hurt its chances that holiday shoppers will find it.

FindUsLocal.com is a local business directory that uses GEO location technology to make each visitor’s experience unique. It strives to be the best free business directory available by consistently advertising, improving the site, and working with small business owners to provide free advertising.

Release ID: 88985233