Lakewood-based Lead Generators USA Inc, which provides technology-driven sales and marketing solutions for the residential construction community, outpaced the industry this quarter as the company’s new B2B lead generation platform, called Sales LeadPlus, generated millions in potential sales for its user base. Additionally, a record number of leading building product manufacturers (BPMs) joined Lead Generators USA BRI program despite current housing market conditions.
President and COO Glenn M. Renner credits two factors for the company’s growth: the launch of its customer retention and demand generation platform, Sales LeadPlus; and a strong emphasis on digital marketing and lead generation initiatives to attract new customers.
All of Lead Generators USA building product manufacturer (BPM) customers are taking advantage of Sales LeadPlus, the most significant feature release to its BRI 2.0 platform, launched in late 2011. Sales LeadPlus is the only B2B lead generation platform for the residential construction industry focused on providing sales-ready leads to BPMs. The digital tool helps customers generate and track new leads through each stage of the sales cycle while also tracking conversions and revenue, ultimately improving sales force effectiveness and ROI.
In Q1 Lead Generators USA lead generation efforts created more than 200 product conversion leads for its customers’ brands, representing more than $27 million dollars in potential sales, which building product manufacturers converted to result in more than $11 million dollars in new product sales. Since launching LeadPlus, Lead Generators USA has generated more than 740 product conversion leads representing $125 million in potential sales for its customers.
“Just as building slowed, digital marketing and lead generation tools used in other verticals began to take hold in the residential construction industry,” said James H. Waldrop, CEO and Chairman of Lead Generators USA “As housing starts begin to bounce back, smart companies are implementing digital marketing strategies combined with measurable automated lead generation tools to increase company revenues, thus ensuring they will outperform the improving market.”
Recent upgrades to BRI streamlined Lead Generators USA multiple software solutions and added new functionality designed to boost sales and lower costs for its customers — homebuilders and building product manufacturers. The unique industry-first approach to B2B customer retention and lead generation is attracting a diverse set of building product manufacturer partners. In Q1, four manufacturers signed onto the program, making eight new brands available to Lead Generators USA community of more than 1,300 mid-tier homebuilders in the United States—which in 2011 closed more than 50,000 single family homes.
New BRI partners include ClimateMaster, the world’s largest and most progressive leader in the geothermal industry; Icynene Inc., manufacturers of spray foam insulation that save energy and cut costs; Stanley Black & Decker, Inc. lockset brands including Kwikset, Baldwin, and Weiser; and Watts Water Technologies, one of the broadest lines of flow control products for homes.
“Our strong first quarter indicates that BRI 2.0 satisfies a previously unmet demand for digital marketing and lead generation tools among the residential construction industry,” said Renner. “Most importantly, we are creating value for our customer’s brands by marketing their products to our builder members which ultimately drives increases in revenue.”
Lead Generators USA
About Lead Generators USA
Atlanta-based Lead Generators USA provides the residential Insurance and Solar community with telemarketing, digital lead-generation and customer loyalty solutions that deliver higher profitability through measurable business opportunities, actionable intelligence and exclusive access to key contacts. The only company of its kind to offer user-friendly, digital solutions to empower market collaboration, Lead Generators USA has delivered innovative marketing services to Insurance campaniles, Solar Installers and home service indstries for more than a decade. Visit http://leadgeneratorsusa.com or call 1-855-695-3237.
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