Doctor Thrive Media, a specialist digital marketing agency based in La Center, WA, announces the launch of a new service that helps optometrists book more dry eye patients. This new offering is powered by its proprietary Booking Rx system, an integrated online marketing solution.
More information about Doctor Thrive Media is available via http://yourdryeyeresources.com/dryeyesolution.
According to research done by the National Health and Wellness Survey, about 6 million Americans suffer from dry eyes. Given the prevalence of this condition, research firm Market Scope estimates that dry eye treatment will become a $6.2 billion industry by 2023.
However, Doctor Thrive Media says that without effective marketing, optometrists cannot fully take advantage of this burgeoning sector. To address this gap, the marketing firm launched its new service that is specifically geared towards attracting and booking dry eye patients.
This offering is especially suited for practices that have invested in Lipiflow technology and punctal plugs or have participated in Dry Eye Bootcamps. The firm adds that Booking Rx is the missing puzzle piece that will lead to fully-booked appointment calendars.
Booking Rx is a plug-and-play solution that establishes a practice’s authority so it becomes the top-of-mind choice for patients. The system achieves results through a three-pronged approach.
The first involves populating a practice’s social media platform with compelling content that is designed to trigger inquiries. This strategy takes advantage of the fact that about 70% of all adults in the country have a social media account.
The second involves creating a solid online reputation. By employing search engine optimization, creating Google business listings, and encouraging patient reviews, a practice can become the top result in online searches.
The third involves updating or creating a website for the practice to serve as its digital storefront. The websites are designed with user-friendliness and lead conversion in mind.
A representative from the firm says: “The dry eye segment is poised to become a thriving growth industry in the next few years. And this new offering allows practices to not only help more patients but to also grow their business.”
More information about Doctor Thrive Media and its services is available through the URL above.
Release ID: 88990859