-- In the digital age, a business has little choice but to get themselves an online presence.
Traditional advertising methods such as print and radio are reaching fewer people as the population moves further and further online. Postmedia saw an 8.2 per cent decline in revenue in its fourth quarter of 2019, largely due to a decrease in print advertising. Radio is seeing more people move to streaming music services and satellite radio, taking away consumers from that medium as well.
Businesses in the Kelowna area benefit greatly from online advertising, especially when those potential customers are walking around with the world at their fingertips in their pockets. People on the go are more likely to use their mobile device to do a search than a desktop computer, so taking advantage of search engine optimization, or SEO, will improve a business’s chances of being seen online by more people.
Sayvee Creative is a marketing agency, located in Kelowna, that engages their client’s potential customers and creates a digital marketing strategy intended to reach its target audience and more. Kelowna SEO agencies like Sayvee are noted for local SEO, in particular.
“Organic SEO is 5.66 times better than paid search ads.” This means that having a brand’s content with specific SEO keywords will actually do better in online searches than a paid promoted ad. The experts at Sayvee employ best practices with their clients to take advantage of online search engines algorithms to reach as many potential customers as possible.
Marketing trends for 2020 show that local SEO is a necessity for small businesses in Kelowna. According to HubSpot, “72 percent of consumers who did a local search visited a store within five miles.” Targeting a local audience will result in more customers, therefore more revenue for businesses.
To learn more about Kelowna SEO and Sayvee, visit https://www.sayvee.com/
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