JMR Graphics Comments on an Article Discussing Las Vegas Hotel's Flashy LED Billboards

Nationwide truck wraps manufacturer JMR Graphics responds to an article discussing the Cosmopolitan Casino's plan to display love messages on its LED billboards

BOHEMIA, NY / / April 14, 2014 / JMR Graphics, a nationwide truck wraps manufacturer, comments on an article discussing how the Cosmopolitan Casino is planning to broadcast the animated artwork of contemporary British artist Tracey Emin for a project called Pause.

According to a March 31st article from The Fresno Bee titled "Vegas Strip art turns signs into love notes," the Cosmopolitan casino in Las Vegas is displaying love messages on its LED billboards every Monday for 3 minutes each. Contemporary British artist Tracey Emin created the featured animated messages. The neon messages are a part of the new Pause campaign, a project that takes a moment out of using the marquees for advertising, and instead uses them to share art. Emin's work will be displayed on more screens and tickers compared to past advertisements.

Lisa Marchese, the casino's chief marketing officer, says, "It will be a moment of magic, and leave someone with a story to tell. We have a very strong point of view that our guests are really interested and interesting." The Cosmopolitan Casino wants to present the same type of interesting experience as its big city counterparts. The display will allow viewers to reflect on love and the Las Vegas Strip.

TJ Panell, a representative from JMR Graphics, says, "The beauty of billboards, and out-of-home advertising in general, is their versatility. They are almost like a blank canvass upon which anything can be created, from an engaging advertisements to magnificent pieces of art."

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Contact: Scott Darrohn,, 855-347-4228

SOURCE: JMR Graphics

Release ID: 40305