Japan’s Stackable Plush Tsum Tsum Craze Spreads to US

The stuffed-animal "Tsum Tsum" craze in Japan spreads to the USA with new plush toys for the Big Hero 6 collection coming in April of this year.

In recent months, Japan has amassed over 1.6 million in sales of small stackable stuffed animals called Tsum Tsum (pronounced tsoom–tsoom) along with an app that combines the cuddly creatures with a Tetris-style game. Now, they’re being imported to the US amid the hope they will spawn another wave of collectible frenzy, ala the Beanie Babies of the 1990s.


With the latest release of new characters scheduled for April of this year, retailers like Tsum Tsum Plush ( http://tsumtsumplush.com/ ) are anticipating huge demand.


“There are a lot of popular characters, and on April 7th the Disney Store will be releasing the new Big Hero 6 collection which we expect to see strong sales for, as the movie is pretty popular.” The retail website also says that currently, “Frozen Tsum Tsum are currently our most popular, and we see lots of people picking up the collection of mini plush rather than just purchasing one or two.”


And while Beanie Babies were generally one-size only, the Tsum Tsum stackables boast three – a 3.5-inch “mini”, an 11-inch “medium” and a 17-inch “large”. A quick review of these popular stuffed toys can be found here: http://www.youtube.com/watch?v=ZDLqTcf7PZ0


No one can fully predict whether or not the popularity of the Tsum Tsum plushies will endure, the addition of the app, which boasts special powers for particular characters, may add to its longevity. The name, literally “Stack-Stack” in Japanese, is an apt description of the gameplay, which sees stacks of stuffed animals that must be matched in groups of three or more.


Although the price for the plush animals themselves fluctuates, the app can be downloaded for free on both iOS and Android devices. Currently the app has a 4-star rating on both platforms, lending credence to the potential for Tsum Tsum’s continued popularity.


Interested consumers who would like to know more about Tsum Tsum are encouraged to visit the Tsum Tsum Plush store for a full description of available items: http://tsumtsumplush.com/


Release ID: 76614