-- Puffy CEO, Arthur Andreasyan, discusses the bedroom brands’ latest expansion in Canada and the United Kingdom, as well as the release of an extensive range of bedroom accessories.
Arthur Andreasyan is no stranger to the online mattress space. The CEO of the rapidly growing online mattress retailer has led Puffy to become one of the best-rated mattresses on the internet.
Achieving a best-rated mattress award in the highly competitive online mattress world is no easy feat. What makes Puffy so different is the famous cloud-like feeling of the premium Puffy memory foam mattress range that has led to so many positive mattress reviews.
From humble beginnings in California, USA, recent announcements of the launch of Puffy Canada and Puffy UK set the company in good stead to make a significant imprint globally in 2020 and beyond.
Puffy CEO Arthur Andreasyan shared insights into the company’s growth as well as the product development process.
Why did you decide to launch in Canada and the United Kingdom?
“It was a natural transition for us to take Puffy around the world. We launched Puffy Canada first, and then Puffy UK shortly after. Initially, our primary market was in the United States. However, Puffy gained quite a bit of popularity following features of Puffy Mattress on the Ellen Show and well as The Talk. There is global interest in our product, and we are excited to now offer our bed mattresses and accessories to new regions.”
It is a competitive market. What sets Puffy apart?
“Our memory foam mattresses have a cloud-like feeling. When you sleep on a Puffy, you’ll feel like you’re sleeping on a cloud, but you will also experience targeted support to all the key areas of the body for rejuvenating sleep.
It’s our premium formulation of memory foam that makes our mattress so different. We spent years perfecting our memory foam mattress design to strike the perfect balance between a comfy feel and supportive properties that make for a better night of sleep.”
Puffy has an extensive range of accessories and bed frames. How do you approach product development?
“We never envisioned being solely a mattress company. We have extended our signature cloud-like feel to our bedding range, and our modern contemporary tones guide the design of Puffy bedroom furniture such as our adjustable base, bed frame, and nightstands. Most people design their bedroom so that their mattress, bedding, and bedroom furniture have synergy – and that’s exactly how we approach our product development.
From our memory foam mattresses to bed frames and all our accessories, they are all designed to look great when purchased individually, or together as a complete bedroom set. Our designs use minimal tones that can work in unison with any style of decor. Plus, everything is designed for maximum comfort and optimal sleep experience.”
What are Puffy’s newest products, and what makes them so good?
“The Puffy Body Pillow, Puffy Sheets, and the Puffy Blanket are our latest releases adding value to our extensive range of bedroom accessories. Our Body Pillow has a cool and comfortable feel, designed with an equal balance of 100% memory foam. It is a huggable cooling body pillow that can help provide support to the back – especially for side-sleepers.
Cooling Bamboo is what sets the Puffy sheets apart. They have a silky softness that you’ll be telling your friends about. Lastly, the Puffy faux fur Blanket is a decorator’s dream. The dual feel fabric of premium faux fur and mink allows the blanket to be used in the bedroom or as a throw blanket in the living room.”
To find out more about Puffy’s latest product releases, visit https://puffy.com/.
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About Puffy
Puffy is a global mattress company currently operating in the United States, Canada, and the United Kingdom. The Puffy team is committed to developing total bedroom solutions to help customers achieve optimal sleep health. The company was founded on the idea of creating mattresses and bedroom products that feel like sleeping on a cloud.
Puffy has been featured on The Talk, and was recently awarded Best Mattress of 2020. Puffy sells all products direct-to-consumers online. For more information visit https://puffy.com.
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