Informative Article Discusses How to Use Social Media for Lead Generation

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Blu Ocean Innovations has published its latest article covering how to use social media marketing to generate leads, which is aimed primarily at local business owners. The article is available for viewing in full at

Blu Ocean Innovations has published a new article entitled ‘Local Lead Generation Using Social Media’. Marketing managers, business owners, and other interested individuals can view the full article at

The article includes several interesting pieces of information, one, in particular, is that local businesses need to consistently bring in new customers to increase sales and grow their business. It’s crucial to embrace new digital marketing strategies to generate sales. Local lead generation using social media puts the business in front of a highly targeted market so a business can get new customers. This should be of particular interest to local business owners because some businesses fail to realize the importance of social media marketing.

One of the most important pieces of information the article tries to convey and communicate is that extensive research must be done to figure out which social media platforms your target market usually goes to. The best example of this is perhaps found in the following extract:

‘There’s no one-size-fits-all local lead generation campaign, but when you figure out where your ideal customers hang out on social media, you can create a local lead generation plan that keeps your business top of mind when purchase time comes.’

In discussing the article’s creation, Nathan Pay, Executive Producer / Client Manager at Blu Ocean Innovations said:

“Social media platforms also make it easy to guide your followers to take action, from the swipe up option on Instagram stories to Facebook bio links. While social media is usually used for top-of-the-funnel marketing, it can still be a helpful and low-cost source for lead generation when used strategically.”

Regular readers of Blu Ocean Innovations will notice the article takes a familiar tone, which has been described as ‘relevant’.

Blu Ocean Innovations now welcomes comments and questions from readers, in relation to the article. They are intent on interacting with readers who are interested in online marketing. The reason is that this will help create content that will be useful to their readers.

Anyone who has a specific question about a past, present, or future article can contact Blu Ocean Innovations via their website at

The complete article is available to view in full at

Release ID: 88992672