-- B2B marketers looking for ways to step up their approach to demand generation can take part in a one-off seminar delivered by Inbox Insight at the B2B Marketing Virtual scheduled for 16th June, 2021.
Inbox Insight are attending Europe’s Leading Marketing and Sales Virtual Event to lead a discussion around the 4 ways AI is revolutionizing B2B Demand Generation.
The online seminar will be presented by Ross Howard, Inbox Insight’s Head of Product at 10.05AM BST on Wednesday, 16th June. Marketers wishing to attend the free event can register here.
When asked about the reasons behind delivering the seminar at the virtual event, Ross Howard said: “Our recent research found 67% of senior B2B marketer perceive a high threat from competitors using Artificial Intelligence. We wanted to explore how forward thinking marketers are advancing their practice and gaining significant advantage through leveraging the emerging AI capabilities accessible to them. Our seminar aims to demystify many of the common misconceptions around AI in demand generation and provide tangible steps for implementing AI tactics into the B2B marketing mainstream.”
Those attending the online seminar should expect a walk through of the four key areas of innovation that are changing how B2B marketers plan and execute their demand generations programs. This includes how AI is being leveraged to uncover ABM lookalikes to extend targeting capabilities along with the pivotal role AI plays in delivering 1-2-1 personalization at scale.
Backed by key findings from their research conducted among the Insights for Professionals senior B2B marketing community, Inbox insight’s seminar ‘4 Ways AI is Revolutionizing Demand Generation’ is set to equip B2B marketers with essential knowledge to progress their own demand generation strategies.
Interested parties can register their free place at the B2B Marketing Virtual.
A recording of the 4 Ways AI is Revolutionizing Demand Generation seminar will also be available after the event at https://www.inboxinsight.com/.
Release ID: 89028390