Inbox Insight Releases Free Report On Account-Based Marketing (ABM)

Inbox Insight have released a new B2B research report on account-based marketing. Download now at

Inbox Insight has released a free report titled: “Account-Based Marketing Research Report“. This report aims to explore how businesses worldwide are utilizing Account-Based Marketing (ABM) as uptake continues to rise. It also aims to identify the 7 biggest challenges of ABM and how to overcome these with top tried and tested strategies.

Full of first party insights from research among the senior marketing professionals in the IFP marketing community, the report provides marketers with a snapshot of how different seniorities within different industries are using ABM to meet goals and exceed expectations.

Providing a thorough exploration of common pain points, obstacles to adoption, maturity levels of strategies along with clear benefits and advantages achieved by marketers who are leveraging ABM to its full potential, it is a great resource to benchmark your own ABM approach against.

The report has been made openly available to B2B marketing professionals and anyone else with an interest in how marketers are approaching ABM.

It was also written with a specific focus on how ABM has become a fundamental part of almost every marketer’s toolkit, for the increased ROI and better results it can provide. Author of the report, Amie Lovell, believes “ABM can help generate more revenue and reduce wasted, generic marketing efforts that bring little value to the bottom line.”

When asked about why they released the report at this time, Amie Lovell, Senior Digital Marketing Executive at Inbox Insight said: “Marketers can use ABM to build entire campaigns focused on highly specific accounts to attract and convert high-quality marketing leads, resulting in a greater percentage of wins and better value from the resulting deals. Therefore we’ve created this report as marketers seek better results in B2B sales and businesses look for more reliable strategies.”

Interested parties can find the report ready to download, for free, here.

Inbox Insight was founded in 2010 and is a B2B demand generation specialist within the B2B digital marketing industry. It is best known for enabling brands across the globe to reach the right decision makers within their target accounts and engage them through a series of tailored multi-channel strategies.

Its unique position within its industry gives it the authority to produce such a report as all research was conducted among senior B2B marketing professionals within the Insights for Professionals (IFP) community, providing unique first party insights.

IFP is a centralized knowledge platform, bringing together professionals from a wide range of sectors and disciplines, all with the common goals of knowledge acceleration and professional development.

If you are a senior digital marketing professional looking for an instant snapshot into how your top performing peers are leveraging ABM to enhance performance, then this report could be a valuable asset to you.

More information on Inbox Insight can be found at

The Report “Account-Based Marketing Research Report” can be downloaded now on the Inbox Insight website.

Release ID: 89038825