Inbox Insight Free Report: B2B Tech Buyer Behavior: Unique Insights for 2021/22

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Inbox Insight has released a new research report on B2B Tech Buyer Behavior. Download now at

Inbox Insight has released a free report titled: “B2B Tech Buyer Behavior: Unique Insights for 2021/22“. This in-depth report aims to provide technology vendors with the most relevant and timely tech buyer insights to better understand and engage their in-market target buyers. Based on their own first party research conducted among 1,500 Insights for Professionals (IFP) members, it explores the biggest challenges identified by B2B tech buyers as well as the main areas they plan to invest resource as we head into 2022.

One area where it is clear IT tech buyers are intending to focus their resource in the next 18 months is Digital Transformation, with 26% looking to invest up to $1 million and over 50% planning to invest between $100,000 and $500,000 in this area. This supports intent data findings; the Software / Development intent tag saw a 45% month on month rise.

Meanwhile, Social Media consistently surfaced as a key challenge within multiple marketing disciplines and appears as one of the most widely researched topic areas, as supported by the high frequency of topic related intent tags. This indicates established demand which is further reinforced by planned investment revealed by 71.15% of professional with key skillsets in Digital Analytics and 65.85% of Marketing Automation specialists.

In the HR market, 34% of buyers spend 6-9 months researching a new technology before committing to a decision and 60% cite Tech Vendors as a trusted source of purchase information.

Investment appears to remain healthy with over 54% of Workforce and Human Capital Management buyers looking to invest over $250,000 in new technology.

A multi-channel approach was adopted when gathering the research for this insight heavy report. Contributor to the report, Amie Lovell, believes “relying on just one individual data source isn’t enough. Utilizing a multi-channel approach allows us to be sure our research findings are truly reflective of what people are actually doing, not just what they are saying.”

When asked about why they released the report at this time, Paul David, Marketing Director at Inbox Insight said: “As B2B tech vendors plan where to focus their budgets for 2022 there is no better time to understand where and how much B2B tech buyers are planning to invest in the next 18 months. This report analyzes both quantitative and qualitative data to provide a full and highly reflective view of established and emerging tech buyer behaviors which indicate their intentions with greater accuracy and clarity.”

He continues….. “Additionally, understanding the key challenges that HR, IT and Marketing tech buyers face reveals everything tech vendors need to know when it comes to their targeting techniques and ensuring their offerings truly address the challenges, resonate with target buyers and add value where they need it the most.”

Interested parties can find the report ready to download, for free, here.

Inbox Insight was founded in 2010 and is a B2B demand generation specialist within the B2B digital marketing industry. It is best known for enabling brands across the globe to reach the right decision makers within their target accounts and engage them through a series of tailored multi-channel strategies.

Its unique position within its industry gives it the authority to produce such a report as all research was conducted among senior leaders within the IFP community, all with an influence on B2B technology purchasing decisions made in their company.

If you are a senior digital marketing professional or tech vendor looking for an instant snapshot into the areas of greatest interest to B2B tech buyers in the coming year, then this report could be a valuable asset to you.

More information on Inbox Insight can be found at

The Report “B2B Tech Buyer Behavior: Unique Insights for 2021/22” can be downloaded now on the Inbox Insight website.

Release ID: 89048926