In-House Vs Outsourced Marketing For Small Businesses – Industry Report Released

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Kyber Digital has released an industry report that examines the pros and cons associated with hiring in-house marketing departments vs marketing agencies.

International B2B marketing and business development firm, Kyber Digital, headquartered in Philadelphia, Pennsylvania, has released an industry report that examines the benefits and drawbacks associated with in-house marketing teams and outsourced marketing agencies.

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Titled “Hiring a Marketing Agency vs In-House Marketing: Pros and Cons,” the new report provides a comprehensive look into both business models to provide business owners with the information they need to properly evaluate their options.

Entrepreneurs and business owners looking to invest in the marketing activities needed to grow their companies don’t often have the information required to make cost-effective decisions. To facilitate this process Kyber Digital has released a report that outlines key considerations.

The report notes there is no one-size-fits-all in the field of marketing; every strategy and resulting campaign is unique to its sector and company goals.

The author looks at creative strategizing, communication, marketing team perspective and cost to determine pros and cons.

Beginning with strategy, the report says that marketing agencies dedicate a team of unbiased professionals to identify and leverage company strengths, creating compelling strategies and consistent branding as a result.

The report also points out that marketing agencies bring years of training and expertise to the promotional mix. Agencies retain top talent in areas such as SEO, social media, content, and graphic design which most small to mid-sized businesses would be unable to match.

Marketing agencies do not, however, exist to serve one client only. Because of this, companies that work with agencies will not experience the same level of direct communication as those with an in-house team down the hall.

Companies that build an in-house marketing team benefit from a department that has extensive company knowledge.

But while the department brings a deep understanding of their company, they risk developing tunnel vision which can hinder branding and make it difficult to conceptualize new and fresh ideas. These teams can also sit relatively idle during hiatus periods, increasing overall costs and lowering returns on investment.

Companies that specialize in niche areas that include contracting and manufacturing, and whose goals are rooted in growth and business development will find that outsourcing is the more beneficial choice.

Large corporations able to devote significant budgets to in-house marketing teams may choose to go this route for the convenience it provides and turn to outsourcing when necessary.

With the release of their report, Kyber Digital helps clarify the roles in-house marketing teams and outsourced marketing agencies play in the marketplace to help business owners make favorable decisions that optimize benefits and returns.

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Release ID: 89027342