The winter months bring many reasons to celebrate. December and November are big holiday months that grocers have associated with higher sugar sales in a direct relation to home-baking.
Sugar sales have had their biggest decline by 4.4 percent, according to Nielsen data.
The sale of sugar during the month of December is typically almost double than the other months of the year.
This decline has been related to consumer awareness of the negative health effects of sugar associated with diabetes and obesity; both are top leading causes of death in the United States according Center for Disease Control and Prevention.
First Lady, Michelle Obama, among other public officials has spoken publicly about the high sugar consumption that is linked to the U.S.’s high obesity and diabetes problem.
Sean Lucan, a professor of family and social medicine at Albert Einstein College of Medicine, stated that, “Sugar has become one of the new trendy enemies.”
Packaged and bagged sugar sales’ decline may also be related to a decrease in home-baked desserts and an increase of store-bought desserts, which is equal too, if not containing more, sugar.
Additionally, customer’s sugar sales have declined over the past 2-3 years causing Camilo Curiel, manager of a C-town supermarket in Reading, Pennsylvania, to lessen his wholesale sugar orders but his sweetener hasn’t been impacted.
With a decline of sugar sales, specialty organic food store chain Whole Foods Market Inc have noticed the increased reputation of substitute forms of sugar such as coconut sugar, agave, palm sugar and honey.
The sales of typical forms of sugar, such as granulated sugar, brown sugar, confectioners sugar and sugar substitutes, have fallen while lesser known sugars – for example jiggery and panela – rose by almost 200 percent from 2011 to 2015.
This decline in sugar sales is associated with a rise of healthier food purchases among his shoppers, said Curiel. Customers are cutting back on soda, cereal and boxed juice.
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