An eclectic mix of more than 50 artists will perform at the launch of the revived Harlem Cultural Festival. Performers include Rakim, the Count Basie Orchestra, Slick Rick, “First Lady of DEF Jam” Alyson Williams, Herbert Holler, DJ J-Ronin, Omar Edwards the ” Sandman” from NBC’s Showtime at the Apollo, and C.A.M.P on Sunday, November 28th, 2021 at the world famous Apollo Theater from 2PM to 10PM. The Harlem Cultural Festival (HCF) 2.0 is a rebirth of the all-but-forgotten events that took place in Harlem’s Mt. Morris Park (now known as Marcus Garvey Park) in the summer of 1969 and the subject of Questlove’s 2021 documentary, “Summer of Soul.” Through music, spoken-word, dance and visual arts, the HCF will celebrate the rich culture of the Black community. This revival will also be live-streamed to domestic and international audiences through Launch Global for an additional viewership of tens of millions globally.
“The Harlem Cultural Festival is a great property for streaming content and brands committed to the Black community. Expanding across the Diaspora will give the community, and the brand global reach.” said Larry Harris, CEO Alpha Precision Media (Amazon Advertising Partner), brand sponsor for the festival and leader in the field of media targeting and branding.
As it grows, the HCF will evolve into a series of free, family-friendly, public concerts and events in support of Black culture and Black communities. Envisioned not only as an annual event in Harlem opening Memorial Day Weekend 2022, it will also extend across the country and across the global African Diaspora.
“Like many good companies, we strive to be good global citizens here at Cleverhood. Our outerwear is dedicated to human mobility, safe neighborhoods, open spaces, and street equity for everyone. Mobility justice makes a community stronger, healthier, and happier,” said corporate sponsor Susan Mocarski Founder and Designer at apparel brand Cleverhood.
Proceeds from the Harlem Cultural Festival will benefit the non-profit organization “When the Rainbow is Enuf.” Using the power of music and the arts, the non-profit will advance several goals, including:
Promoting awareness and advocacy for social justice
Raising funds to support victims and families of police violence and hate crimes
Educating and engaging the community in civic activities
Supporting self-determination and community empowerment, and
Sustaining a thriving arts community
HCF community sponsor Fred Davie of Union Theological stated, “The Harlem Cultural Festival is a great property for streaming content and brands committed to the community. Expanding across the Diaspora will give the community, and the brand global reach.”
The HCF will have its own merchandise for sale on-site including branded t-shirts, coffee mugs and other items. Additionally, there will be on-site health screenings, and information on wellness, anti-violence programs, and other services to empower and inform attendees.
“The revival of this historic festival is a significant moment of reflection about what the 1960s events represented: celebration and empowerment of the Black community. I am honored to participate in this innovative showcase,” said Alyson Williams.
Release ID: 89053753