-- In response to a lack of effective long-term marketing options for dentists and dental professionals, Ibex Media has updated its “Omnipresent Multimedia Content Marketing” strategy to offer hyper-local targeting with up to 6 media formats. These marketing campaigns help local experts to rank higher in the search results organically, without ads, ad banners, or expiry dates.
More information about hyper-local targeting, multimedia content marketing, and consultation options with an Ibex Media specialist can be found at http://ibexmedia.ca
While traditional marketing options include sponsored ads in the search results, commercials on TV or radio, and signs in the local community, these strategies often fail to connect with potential clients when they are actively seeking a dental professional. Ibex Media uses a unique strategy that places interesting, relevant and useful content about their clients in front of actively searching customers.
Instead of advertising, Ibex Media creates blogs, slideshows, podcasts, streaming videos, official announcements, and other multimedia focused on their client’s brand, products, and services. Each content piece will discuss the client’s dental practice, common problems and solutions, or other topics commonly searched for by local customers.
Offered as a “Done-For-You” strategy, Ibex Media can complete each branding campaign with minimal input from the client, though they will be able to review and suggest changes to each content piece before it becomes publicly available online. Clients will be able to provide suggestions for topics, locations, keywords, or services to focus on, or they can request for the entire process to be handled for them.
As each new set of marketing content is released, the search engines will see that they are interesting, relevant, hosted on trustworthy websites, and contain links to the client’s local dental practice. This shows the search algorithms that this content should be ranked highly in the client’s local area, and helps each piece of content, as well as the client’s main website, to rank higher.
This content creation strategy can be used in a single branding campaign, or as a recurring strategy which offers cumulative results. With each new campaign, the search algorithms will see more high-ranking, interesting, and relevant information about the client, and will increase their ranking accordingly.
Long-term clients can request a complimentary “Snapshot Report” from Ibex Media, which highlights how they ranked for important search terms before and after each branding campaign.
More information about Ibex Media marketing campaigns for dentists, and options for talking to a branding expert can be found at http://ibexmedia.ca
Contact Info:
Name: Jason Lamure
Email: Send Email
Organization: Ibex Media
Address: 1036 Barryvale Road Unit 2D, Calabogie, ON K0J 1H0, Canada
Website: http://ibexmedia.ca
Release ID: 89161456