Growing Customer Demand For Orange Flowers Confirmed

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Fresh Flowers, leading Australian online florist, in an exclusive interview with Eleven Media confirmed that their customers are following an American trend in ordering orange flowers in greater numbers.

It has been reported by several large US flower retailers that orange is growing in demand as a year-round flower colour that people are asking for.


Floral Daily has reported that over the years, in the US, the importance of the orange colour in flowers has increased, this is especially true for the retail market. The colour has gained in importance and industry sources there say that in roses, red accounts for 40 percent of sales and the remaining 60 percent consists of remaining colours, of which 15 percent is orange and this percentage is growing


Eleven Media’s research found Americans, especially from June until Thanksgiving when it reaches its peak, orange is in high retail demand. The US public change colours according to the season and over the last three years, growers have been switching to a greater proportion of orange flowers as the colour is becoming of greater importance and expected to become even more in demand year-round than seasonal as it is now.


Juan Carlos Gonzalez, Executive VP at GR Chia S.A.S. in his recent interview with Floral Daily on the growing demand for orange coloured flowers said, “For our chrysanthemums for example, we are now also seeing a year-round demand, usually this was only grown during the fall season. And we expect the same will happen for the other flower crops.”


To learn more about Fresh Flowers and their range of florist services, visit the website here: https://www.freshflowers.com.au/


About Fresh Flowers Pty Ltd


Fresh Flowers Pty Ltd is Australia’s leading online florist that are known for their amazing choice of fabulous bouquets, elegant boxed displays, floral gifts and charming leaf wrapped arrangements, all of which are created from the very finest quality of sourced blooms.


Not only can flowers be arranged for same day delivery across Australia by ordering before 2pm during the week or by 10am on Saturdays, but delivery can be arranged for up to twelve months in advance.

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