-- In its new guide, Primeau Productions debunks some of the common misconceptions about video marketing and provides ten inspiring reasons why companies should prioritize it in their growth plans. The guide is geared towards companies that want to improve their reputations, leads, and revenues, but require more evidence regarding the benefits that video can offer.
More details can be found at https://www.primeauproductions.com/ten-inspiring-arguments-for-including-video-in-your-marketing-strategy/?swcfpc=1
According to Primeau Productions, video is the future of not only marketing but the Internet as a whole. Currently, it accounts for more than 80% of all Internet traffic and this number is expected to rise. What this demonstrates is how big the audience is for companies to tap into and how important it is that they have a video presence online.
Primeau Productions notes that video is one of the easiest ways to grab an audience's attention. This is because most people aged 18 to 49 (the biggest consumer category for most companies) have a smartphone, tablet, or laptop with access to YouTube and other streaming platforms. As a result, companies of all sizes—through very little effort and expense of their own—can seamlessly enter and influence the public consciousness.
With the current state of technology, high-quality videos have also never been easier and more affordable to make. Sadly, many companies hold the opinion that video marketing is too time-consuming and costly, but Primeau Productions argues that that couldn’t be further from the truth. Again, they cite the prevalence of smartphones and editing apps, which, with some guidance, can now be used to create professional-looking content with minimal exertion.
Video is also much easier to obtain metrics for as opposed to more traditional marketing methods. Companies can see how much traffic their videos received, how many leads they generated, and how many sales were made as a result of a link in a video, almost instantaneously.
“Unfortunately, many top executives still need convincing when it comes to the value that video can bring for their companies,” said a spokesperson for Primeau Productions. “But the research is clear—video content is essential whether you’re a one-person operation or Google, and with our guide we hope to make all businesses aware of the impact video can have.”
About Primeau Productions
Based in Greenville, SC, Primeau Productions has been creating high-quality video and marketing content for clients from around the world since 1984. Some of their recent clients include the Smithsonian, the Centers for Disease Control and Prevention, and California State University.
Interested parties can find more information at https://www.primeauproductions.com/ten-inspiring-arguments-for-including-video-in-your-marketing-strategy/?swcfpc=1
Contact Info:
Name: Chuck Gallagher
Email: Send Email
Organization: Primeau Productions
Address: 501 Richardson Street Unit D, Simpsonville, SC 29681, United States
Phone: +1-888-843-1550
Website: https://PrimeauProductions.com
Release ID: 89112779