Glasgow Lead Generation Digital Marketing Prospects For Startups Launched

Lead generation is at the forefront of a new service for business startups in Glasgow, Lakarkshire looking to make an impact online. Through well planned techniques, businesses can reach their target audience and get more sales of products and services.


Purple Pico Promotions Ltd, a digital marketing company has launched a new lead generation service for clients in the Glasgow and Lanarkshire areas, helping business start ups to succeed in the increasingly competitive online market. Lead generation is a huge part of ensuring success online, because there around 2.5 billion people using the internet and getting access to the right people is a key part of marketing services and products.


More information can be found at: http://www.PurplePico.com


Where once cold calling proved successful, it is now giving way to tailored digital marketing approaches that offer the best results for businesses in any niche. This is because through carefully planned lead generation campaigns, people can reach out to customers who are interested in what the business is offering.


This helps to save time and money, and allows people to measure their marketing results more accurately. When visitors land on a page for something they are actively interested in, they are more likely to buy the products and services available.


In addition to this, the visitors landing on the business’s home page are more likely to return and become repeat customers. In a study by RJMetrics it was reported that after one purchase a customer has a 27% chance of returning to the store. However, when that customer to come back a to make second and third purchase there was a 54% chance that they would make another purchase.


It was also noted that repeat customers convert more often, thier purchase have a higher average order value than first time buyers. This means that repeat customers are spending more with business than new customers.This helps to showcase the importance of carefully managed and well run marketing and lead generation campaigns.


One of the ways businesses can maximise on their lead generation efforts, and strengthen conversions, is through cultivating a well written and structured website. Customer behaviours surveys indicate that eCommerce customers prefer focused websites with easy navigation, multiple calls to action, and clearly categorized products and services. More than 51% of internet based sales are carries out on a mobile device therefore website responsivness is a key factor in converting a browser into a customer.


The above mentioned marketing firm can help businesses to succeed online through well planned and tailored individual marketing strategies designed around them and their specific needs. This helps them to find their audience, and get more leads in a range of different ways.


In addition to this, search engine optimization can help by generating leads through organic web searches. Research shows that web browsers rarely get past the first page on Google, so in order to stand out, it’s imperative for businesses to rank highly in order to reach their audience.


Other lead generation options include powerful email marketing strategies, social marketing, and other options designed to get the best results. Full details can be found on the URL above.


About Purple Pico Promotions Is an entrepreneur driven team of reputation management and lead generation aficionados. As business owners themselves, with direct experience of the struggles, stresses and strains of running a business, Purple Pico’s mission is to assist local businesses to solve the problem of getting more customers while being increasingly found on search through high visibility brand positioning. Interested parties can learn more from thier website. http://www.PurplePico.com


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