A Gilbert AZ reputation management experts says a range of local businesses from dental to legal and others are wasting their budgets on online local lead generation because online reviews are killing any prospects they generate online.
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According to a recent study 70% of consumers trust reviews they read online. And many businesses are suffering, often without even realizing it because they have negative reviews online that are stopping their prospects calling and doing business with them.
Managing reputation as a major marketing strategy is no longer something that just major corporations need to do says Gilbert Arizona reputation management expert Bill Ross. Ross says every business is now affected by online reviews because a large percentage either make their first search for a business online or they’re actively looking for reviews of a business online before they make a purchasing decision.
Ross says businesses with excellent customer service and great products and services are often being punished severely by just a couple of poor online reviews. In many cases the reviews aren’t even genuine…some have been created by competitors.
But potential customers don’t know that. They see a poor review trashing the business and they just move on and start looking for a business that has positive reviews.
Ross says businesses that want to thrive need to start looking at building a five star reputation online so that when a potential customer searches for them they find an overwhelming number of positive reviews, feedback and content about that business. In our modern internet age this is no longer optional…it’s a necessity.
Ross says reputation management becomes even more important for businesses wanting to launch online lead generation campaigns because a business can waste a lot of money driving leads online simply because all the leads coming in are exposed to negative reviews and online content about a business.
Ross says getting that online reputation under control is the first critical step any business should take before starting an online lead generation campaign.
Release ID: 84131