Earlier today, Rapid Action Marketing Digital Marketing Agency announced the launch of its new GEO Targeting & Mobile Conquesting service, set to go live 4/22/2019. For anyone with even a passing interest in the world of local digital marketing, this new development will be worth paying attention to, as it’s set to shake things up.
Currently, with even a passing glance, a person will notice we don’t just advertise your business to potential customers, using the latest technology, we put your banners in your competitors place of business. The owner at Rapid Action Marketing Digital Marketing Agency, Eric Sullivan, makes a point of saying “things are going to change when our GEO Targeting & Mobile Conquesting service launches”.
Eric Sullivan continues… “Where you’ll always see our competitors doing the same old thing, we will provide highly targeted ad campaigns that display your ads to visitors of any five locations you choose. We do this because we know that by targeting customers where they visit, we put your business in front of them which results in a higher ROI for your ad spend. Ultimately this is going to be a huge benefit to our customers because your customers are given another choice when they are actively shopping or visiting business locations that define your best customer”
Rapid Action Marketing Digital Marketing Agency was established in Spring 2019. This is our grand opening launch year and we are shaking things up. Our goal is to help businesses get more customers by providing highly targeted online advertising with done for you services.
Currently, the closest thing to Rapid Action Marketing Digital Marketing Agency’s GEO Targeting & Mobile Conquesting service is GEO Fencing Ads, but Rapid Action Marketing Digital Marketing Agency improved on this. Our service is better than just GEO fencing ads because we utilize the latest in mobile and retargeting technologies to place your ads in from of customers that are seeking similar businesses in your target area. We then take those ads to all their device platforms. This alone is predicted to make Rapid Action Marketing Digital Marketing Agency’s GEO Targeting & Mobile Conquesting service more popular with customers in the local digital marketing space, quickly.
Eric Sullivan also gave some great examples.
“There are so many creative ways this technology can be used to put your banners in your competitors place of business. Here are some examples.
Say you are car dealer, and a car buyer walks onto your competitor’s car lot. You set up a a virtual box around their business called a geo fence, and then anytime a customer walks on the competitors car lot, they will start seeing your car lot’s ads being displayed on their phone and desktop devices.
There is nothing more targeted than putting your product or service in front of ready to buy shoppers.
So, you don’t have a car business. Here is another use example.
Let say you’re an attorney. You focus on personal injury cases, specifically auto accidents. Well, unless you have a huge TV or radio marketing ad budget, getting your law firm in front of customers who need you right now is extremely expensive, but you are a savvy business owner and you decided to use the latest GEO Targeting and Mobile Conquesting technology to target the main local hospital emergency room.
You decide that most auto accidents that happen in your area go to the main hospital.
Now, every person that comes into the hospital emergency room starts seeing your personal injury law firm ads right when they need it. If not, the person injured, then their family members will.
Later they decide they need to contact an attorney. Since they have been seeing your ads everywhere, you get the call.
There is a lot of power behind these new technologies.
If you are thinking this is a little to much like big brother looking over your shoulder, you are right, but the problem for business owners is that if they don’t use the technology to target their competitors customers, their competitors could be using it against their business.”
Eric Sullivan also showed another example for those who don’t want to target their competitions place of business.
“In another example, the business owner wanted to know when a visitor came to their furniture store to look but didn’t purchase anything.
In this example the furniture store owner realized that he was getting a lot of foot traffic into his business, especially on the holidays, when they would offer sales.
He setup a GEO Targeting and Mobile Conquesting campaign to target those visitors that came and left. He would then hit them with a special follow-up campaign to give those visitors to his store a chance to use a special coupon to come back. Although he is not targeting his competitor’s business, he is using it to retain and improve his own business through a real world to online retargeting campaign.
There are so many examples of how this can be used.
The list goes on and on.”
Eric had many more ideas to utilize this new service.
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