Garrett Cassells, Atlanta #1 SEO Guy, Garrett Cassells, Atlanta #1 SEO Guy, shares online marketing tips. A company have 0-8 seconds to make a compelling headline. After 8 seconds, the majority of visitors leave.Approximately 96% of visitors that come to a company website are not ready to buy. Create a unique value proposition that collect emails and allows one to re-market to prospective clients at a later date. Create and feature a product video that keeps potential customers engaged. An effective promotional video can increase purchases of a product by 144%.Make sure website is optimized for speed. A 1 second delay in a site speed can result in a 7% reduction in conversions.Always test and tract different product offerings. A/B testing is becoming the preferred method and has brought a lot of the companies the most success, along with experimenting with different Call-To-Actions. Structure websites in a way that Google loves. Most SEO experts refer to this method as Website Silo Architecture. Siloing is strategically and internally linking the website pages according to relevance.
#1. Create website with conversion in mind by studying and implementing the best strategies of converting websites.
#2. Develop an online campaign that combines search engine optimization (SEO) and Pay Per Click (PPC).
An effective SEO and PPC Campaign will bring new visitors to a local business owner website or landing page consistently.
Since most potential customers will not buy immediately upon visiting a website, it’s important to set up Re-targeting Ads. What is re-targeting? It’s the process of tagging website visitors so a company can target them specifically, with ads tailored to their level of interest, when they are watching YouTube videos, shopping online, using social media or searching for information. Effective re-targeting ads allow greater engagement and higher conversions.
#3. Use social media for small business marketing.
An effective social media campaign goes beyond getting liked on a Facebook business fan page. Most SEO experts suggest running Targeted Ads on Facebook, Twitter, and Instagram with promotional offerings. These promotional offerings target groups of consumers based on sex, age, profession and even race. Once potential customers engage, set up a marketing funnel that collects email addresses. Then periodically email value type information, which will build a company’s brand and develop customer loyalty. Thereafter make soft sales offers, expecting a much higher conversion.
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