-- Taiwan Excellence is sharing positivity around the globe with its mascot FuBear as the face of the brand’s international high-five campaign, “Give Me Five! A Better Life.”
Photo Courtesy of Taiwan Excellence
FuBear’s first public appearance is drawing attention in eleven countries, from Taiwan and Malaysia to the United States, the United Kingdom, Germany, India, Japan, Vietnam, Thailand, and Indonesia. The initiative brings people together by encouraging a universal gesture, high-fives, meant to spark shared goodwill and optimism in every community it encounters.
The character FuBear is inspired by the Formosan Black Bear, with a name that carries the meaning of happiness and fortune in Mandarin. He is popular for his welcoming attitude, friendliness, and curiosity, serving as a lively ambassador for Taiwan Excellence at public gatherings and digital events. At each stop, FuBear invites everyone to join acts that promote eco-consciousness, public health, and social connection.
By bringing together people of different backgrounds, the high-five campaign is more than just a cheerful moment; it’s an opportunity to support causes like sustainability and inclusiveness, while celebrating community spirit.
The global campaign uses both virtual tools and in-person appearances to reach communities. Participants can record their high-fives with FuBear live at events or add their gesture online, where a counter on the official site visualizes collective engagement.
In Malaysia, FuBear set a record, connecting with 186 people in one minute and raising funds for children’s education and eco-friendly projects. His story is also featured in digital comics and playful videos, making campaign news and activities easy for people to follow from anywhere.
About Taiwan Excellence
Established in 1993 by Taiwan’s Ministry of Economic Affairs, the Taiwan Excellence Award honors the nation’s most innovative brands and products, recognized for their achievements in research and development, design, quality, and marketing. The Taiwan Excellence mark is now a global emblem of superior innovation and craftsmanship, representing products that embody the essence of “Made in Taiwan.” Through initiatives like “Give Me Five! A Better Life,” Taiwan Excellence continues to champion its vision of connecting the world through creativity and excellence, one high-five at a time.
For more information about FuBear and the campaign, visit the official website at https://www.taiwanexcellence.org/en/FuBear, or explore global activities at https://giveme5taiwanexcellence.com/.
Contact Info:
Name: Public Relations Division
Email: Send Email
Organization: Taiwan External Trade Development Council (TAITRA)
Website: https://giveme5taiwanexcellence.com/
Release ID: 89175930
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