Recent election results in countries like the U.S. and the U.K. by voters concerned about keeping job growth and economic security within their national borders highlight to businesses everywhere the importance of digital skills training to help create new local work opportunities and prevent the loss of digital jobs to countries that can provide cheaper outsourced digital services like India and the Philippines.
In spite of all the recent talk by politicians of building walls and borders to keep jobs at home, outsourcing digital services to cheaper providers overseas means that local web development businesses and local digital service providers can’t compete on price and new job opportunities are not being created at home.
Martin Aranovitch, a ‘bootstrap entrepreneur’ and founder of WPCompendium.org, believes that one way to foster local business growth is to educate more people about the benefits and advantages of using the WordPress platform to start, grow, and manage a digital business presence.
As Martin states, “WordPress is 100% free and easy-to-use. It’s an open-source platform that powers millions of websites worldwide and lets you build almost any type of business online you can imagine at minimal cost and with no coding skills required. Many people think that you need coding skills to build a professional website or run a successful business online, but with WordPress you don’t. I have no coding skills and no technical knowledge of web development, yet I have successfully built many websites and online businesses using WordPress and its many powerful features.”
On the topic of providing free digital skills training to help foster local business economic growth, Martin goes on to say: “As we progress further into the Digital Economy, businesses will need to learn how to become more competitive and resourceful just to stay in business. Businesses that lack digital skills will be forced to outsource more areas of their business and this presents many challenges and additional costs. Learning how to use WordPress can create opportunities for non-technical people in areas like digital content, CMS management, and digital marketing. None of these areas requires knowledge of coding or technical expertise if you know how to use WordPress. WPCompendium.org provides hundreds of detailed step-by-step tutorials for free that show people how to develop digital content, management, and marketing skills using the WordPress platform.”
According to Martin, WordPress also allows other ‘bootstrap entrepreneurs’ like himself to kickstart their own financial success at minimal cost. “If you are thinking of starting a business or you have an idea for a business, at some point you will need a website. Getting a professional website built for your business, however, can cost thousands of dollars. Our free step-by-step tutorials show you not only how to save thousands of dollars building a professional website using WordPress, we also show users how to configure their websites to get content indexed fast in search engines, how to drive traffic from social media automatically, how to manage and grow a website, e-commerce store, or business online, and a whole lot more!”
When asked why WPCompendium.org provides hundreds of detailed WordPress tutorials at no cost, Martin had this to say: “I did not start out with the intention of making the tutorials free, as I have spent over 6 years creating this content. The more I worked with small business owners in my local community, however, the more I saw how valuable this information is for small business owners who are struggling everywhere, and so we changed our business model from a private training site to free content with relevant advertising to not only help businesses, but also to train people who are looking for better economic opportunities in the Digital Economy. I believe that our site can help to create new jobs and improve local business communities. In fact, our free WordPress tutorials site currently attracts thousands of people from all over the world who want to learn digital skills that will make them more employable and useful to local businesses, or learn how to run websites for their schools, churches, and organizations, or even to learn how to start a web services business of their own.”
WPCompendium.org’s detailed WordPress step-by-step tutorials for beginners and non-coders can be accessed for free here: http://wpcompendium.org
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